Omnichannel Execution & Marketing Cloud Lead

GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centred on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems. Our diverse portfolio consists of vaccines, specialty medicines, and general medicines. Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges.

Omnichannel Execution and Marketing Cloud Lead

You will lead omnichannel execution and Marketing Cloud activities for Türkiye. You will design and deliver customer-first content across digital and face-to-face channels. You will work with marketing, medical, compliance, analytics and external partners to drive measurable results. We value clarity, collaboration and practical problem solving. This role offers growth, visible impact and the chance to help GSK unite science, technology and talent to get ahead of disease together.

Responsibilities:

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

• Lead end-to-end omnichannel execution for customer journeys, ensuring the right content reaches the right audience at the right time.
• Own Marketing Cloud implementation and day-to-day operations, including campaign setup, segmentation and performance tracking.
• Build and maintain content calendars, governance and approval workflows that meet legal and internal standards.
• Work closely with marketing, medical, compliance, analytics and agencies to brief, review and deliver ready-to-use assets.
• Use analytics to measure content and campaign performance, then make data-driven improvements and personalization recommendations.
• Manage vendors and delivery timelines to keep projects on schedule and on budget.

Why You?

Basic Qualification

We are seeking professionals with the following required skills and qualifications to help us achieve our goals

• Bachelor’s degree in Marketing, Communications, Business, IT or related field.
• Minimum 3 years’ experience in digital marketing, CRM/Marketing Cloud operations, omnichannel execution or related roles.
• Hands-on experience with a Marketing Cloud platform (for example Salesforce Marketing Cloud) or other CRM/marketing automation tools.
• Strong English and Turkish communication skills, both written and spoken.
• Proven ability to work across cross-functional teams and with external agencies.
• Good working knowledge of analytics tools and ability to interpret campaign data.

Preferred Qualification

If you have the following characteristics, it would be a plus

• 5+ years’ experience in omnichannel, CRM or content operations in healthcare or pharmaceutical industries.
• Experience with content management systems, Veeva Vault or similar asset management tools.
• Familiarity with customer data platforms, segmentation strategies and journey orchestration.
• Certifications in Marketing Cloud, marketing automation or digital marketing.
• Basic design awareness and familiarity with tools such as Canva or Adobe Creative Cloud.
• Experience with regulatory and medical approval processes for promotional content.

Working Model

This role is hybrid. You will be based in Türkiye with a mix of on-site and remote work as agreed with the hiring manager.

What we value in you

• Clear, concise communication and attention to detail.- Collaborative approach and ability to bring cross-functional teams together.
• Practical, outcome-focused decision making.
• Curiosity and willingness to learn and test new approaches.
• Respect for compliance and ethical standards.
• Commitment to inclusion and creating a supportive environment.

How to apply

We would like to hear from you. Please apply and tell us how you would use marketing cloud and omnichannel tactics to improve customer experience in Türkiye. Describe one campaign idea you would test and the impact you would expect. We welcome applications from people with a range of backgrounds and experiences. #LI-Remote

Why GSK?

You will join a team focused on patient outcomes and scientific excellence. You will have development opportunities and access to global expertise. You will work in a supportive environment that values inclusion, respect and open feedback. If you are ready to use your clinical knowledge and relationship skills to make a difference, please apply today. We welcome applicants from all backgrounds.

What we offer

You will join an organisation that aims to make a real difference to patients. We invest in learning and development to help you grow. You will work with people who value inclusion and diverse perspectives. If you want to build a meaningful career in oncology and help shape better outcomes for patients, we encourage you to apply.

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law. #LI-Remote

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

As an Inclusive employer, we encourage you to reach out if you need any adjustments during the recruitment process. Please contact our Recruitment Team at [email protected] to discuss your needs.

Please note should your enquiry not relate to adjustments; we will not be able to support you through these channels

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, colour, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

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Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK’s compliance to all federal and state US Transparency requirements. For more information, please visit the Centers for Medicare and Medicaid Services (CMS) website at https://openpaymentsdata.cms.gov/

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