Marketing Director

Company Description

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

Job Description

The Marketing Director is responsible for developing and implementing marketing strategies and tactics that generate awareness, build brand loyalty, increase engagement from all targeted personas, and drive revenue for the Medical portfolio.

This is a dynamic position that requires a deep understanding of the Informa Connect Medical portfolio, strength in cross-team collaboration, leadership, critical thinking, and a deep curiosity and understanding of our audience. The focus may vary on a daily basis — from planning, to project management and hands-on support of deliverables, to creating project reports and status updates. 

MARKETING PLANNING AND EXECUTION:

• Own the development and end-to-end execution of year-round marketing strategies and plans, aligned to overall portfolio business goals and objectives, as well as market-segment specific goals and objectives. Prepare and present written goals, plans, schedules, timelines. 
• Accountable to the ideation, execution, and management of integrated marketing, communications, and demand generation / lead generation campaigns for assigned verticals/brands through digital advertising, paid media and media partnerships, email, social media, and other tactics.
• Adapt key marketing messaging and communication of value proposition(s) and own the development of supporting copy, calls to action, and customer journey for marketing campaigns, based on target customer segments, campaign goals, and desired results
• Oversee website updates and the revision/creation of marketing materials, as needed, from concept to delivery and distribution; project manage internal team resources and external vendors (as needed) to deliver material within the calendar deadlines and marketing timeline
• Partner with functional teams on content development for use in audience facing marketing materials as well as for acquisition, engagement, and retention campaigns
• Interpret and analyze marketing/advertising campaign results and data; develop recommended strategies, timelines, and tactics to further optimize marketing spend and campaign ROI
• Maintain intimate working knowledge of systems and technologies being used
• Ensure consistent use of established branding, core value proposition messaging, imagery, and positioning across internal and external marketing materials, graphics, communications, and more; Cross-collaborate with peers in other lines of business to achieve consistent brand messaging where appropriate.

MARKET RESEARCH, CUSTOMER INSIGHTS AND OTHER DATA ANALYSIS:

• Implement ongoing customer feedback programs focused on helping us gather insights around customer experience at various touchpoints, as well as to better understand our customers’ business challenges, needs, and wants. Regularly report and provide results, insights to internal stakeholders and key management.
• Oversee post-event survey development, deployment, and results analysis; report/present results and insights to internal stakeholders and key management
• May conduct competitive or benchmarking research and analysis as needed and report/present results to internal stakeholders and key management
• Acquire deep understanding of our existing customer base and target customer segments as they relate to verticals; work hand-in-hand with brand managers, commercial/vertical teams to support the development of customer personas which will inform marketing and/or sales campaigns, the evolution of our product offer(s), and more.

PARTNERSHIPS:

• Manage relationships with external partners and vendors in context of marketing to ensure successful participation and activations
• Collaborate with brand teams to identify and execute new marketing partnerships designed to grow brand awareness, drive new customer acquisition, maintain and secure market position, and/or enhance show experience for exhibitors and attendees

REPORTING AND BUDGET MANAGEMENT:

• Regularly report to commercial leads, senior management team, and other key stakeholders as needed on marketing campaign and initiative results, effectiveness, and ROI
• In cycle, utilize business analytics to create weekly pacing reports for show registration progress, including reporting on segments and interests of registered buyer pool
• Manage the marketing budget for assigned projects/market segments – planning, monitoring and reconciliation

MANAGEMENT:

• Manage marketing function and develop best-in-class marketing team
• Be accountable to the execution of tactical marketing plans, deliverables, and responsibilities
• Coach and develop junior team members
• Interview, hire, supervise and evaluate interns and onsite temporary help (when applicable)

The pay range for this position is $102,000 – 120,000 based on experience. 

This posting will automatically expire on 5/6/2024

Qualifications

What you bring to the team:

• 7+ years’ marketing experience in progressively senior roles
• Bachelor’s degree in Marketing or related field.
• Experience and understanding of marketing function, planning, operations, and execution
• Experience in systems and technologies such as:
• Microsoft365, including Word, PowerPoint, and Excel
• Hubspot, Salesforce or similar CRM
• Project management tools like Asana, Basecamp, QuickBase or Wrike
• Marketing automation tools: Eloqua, Marketo, HubSpot or similar platforms
• Past use or working knowledge of Adobe or Google Analytics
• Knowledge of various social media platforms and passion for social media marketing
• Past relevant work experience with lead generation and nurturing, email marketing and marketing automation
• Strong attention to detail and proactive behavior and attitude
• Experience in budget management 
• Proven success working in matrixed organizations and influencing internal stakeholders, services and platforms. Comfortable collaborating internally and externally.
• An entrepreneurial spirit and desire to take projects and run with them
• Culturally sensitive and able to balance human factors with professional expectations
• Articulate and responsive in communications, eloquent in the written and spoken word and able to build strong business relationships. Well-developed presentation skills.
• Interest in Medical and Education industries; experience and understanding of industry a plus
• Problem solving – you balance stakeholder needs while maintaining brand and business objectives. You can identify roadblocks, determine fixes, and work in a team environment to implement the solutions to get to the end goal
• Out of the box thinking — You are willing to challenge norms and come up with fresh ideas and approaches on reaching audiences and engaging our customers
• Objective Leadership — your effectiveness in keeping the team together and getting work done is a function of leadership and character, not rank
• Self-motivated with a flexible management style, able to multi-task and manage multiple deadlines and activities simultaneously
• Goal-oriented, self-motivated and adapts to changing situations and requirements
• Strong culture builder with a good eye for talent and able to develop and motivate staff, with a strong EQ

Additional Information

Why work at Informa 

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day, and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world 

We know that sometimes the ‘perfect candidate’ doesn’t exist, and that people can be put off applying for a job if they don’t fit all the requirements. If you’re excited about working for us and have most of the skills or experience we’re looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law. 

See how Informa handles your personal data when you apply for a job here.

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