Job Description Summary

Job Description

Be part of something bigger!

BD is one of the largest global medical technology companies in the world and is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. We have over 65,000 employees and a presence in virtually every country around the world to address some of the most challenging global health issues.

The Regional Market Development Manager will play a key role in the strategic direction of the EMA Biosciences organization and development of growth strategies. These strategies will support

• Continued balanced and profitable growth via category innovation

• Diversification outside of the current concentration in the clinical, research and industry platforms,

• Expansion of core proficiencies to serve for new era strategy for Biosciences EMA

Other Key Responsibilities:

• Strategizing and implementation of a new growth BDB EMA Marketing plan for best fit category innovation outside of the core conventional approach

• Participate in process to provide best-fit alternative and futuristic options to expand current core proficiencies. This will include the generation of intelligence derived by capturing and analyzing information by attending seminars, tradeshows, undertaking web research, compiling sales input and extensively understanding the customer experience together with public health and research agenda.

• Contributes to BDB EMA Region Organization strategy definition and execution through the analysis and identification of new categories, segments and/or solution offerings. Analyzes customer needs for the portfolio, securing customer advantages and benefits and connected strategies to access the market.

• Responsible from management and coordination of “Category Innovation” Product Group/Solution Portfolio and ensures efficient and effective execution together with BDB EMEA and EMA Commercial, Marketing, Scientific & Clinical Affairs Department and other strategic enabling functions on local/regional and global basis

• Develop and deliver on metrics and Key Performance Indicators to measure the marketing initiatives success and Return on Investment

• Build relationships with regional/global referring societies to drive awareness of guidelines, policies and evidence along with recommendations on unmet needs and define roadmap for potential strategic partnerships and Alliances.

• Collaborates with key opinion leaders and leading organizations to drive appropriate required changes in clinical and public policy, recommendation and practice standards via clinical, economical and societal data

About You:-

• University degree in Science or Business; MBA in Marketing preferred

• Strong strategic marketing, market development/shaping, analytical, leadership and communication skills at all levels required

• Minimum 10 years + marketing experience in multi-national company preferably in healthcare/ life sciences company

• Able to build and cultivate outstanding relationships with internal and external contacts

• Knowledge of P&L forecast elaboration and analysis

• Willing to travel frequently

Why join us?

A career at BD means that you are part of a team that values your opinions and contributions and that empowers you to bring your authentic self to work. Here you can fulfill your life’s purpose through the work that you do every day.

You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. Our Total Rewards program — which includes competitive pay, benefits, continuous learning, recognition, career growth, and life balance components — is designed to support the varying needs of our diverse and global associates.

Becton, Dickinson and Company is an Equal Opportunity Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, or any other protected status.

To learn more about BD visit https://emea.jobs.bd.com/

Primary Work Location

TUR Istanbul – Rüzgarlıbahçe Mah

Additional Locations

Work Shift