Performance Marketing Specialist

What You Bring

• 1+ years of experience in performance marketing managing online campaigns for retail/ e-commerce,
• Knowledge of Google Adwords, and Social Media Advertising,
• Google AdWords Fundamentals, Advanced Search and Mobile Advertising Certificates,
• Knowledge of online marketing campaigns (Facebook, Instagram and Youtube advertising, paid search, display, social media marketing, remarketing,)
• Highly motivated with enthusiasm and ability to learn quickly,
• Ability to manage and execute multiple projects in a fast-paced, deadline-driven environment.
• Experience in web analytics is a plus

What You’ll Be Doing

• Main Objectives:
• Increasing ROAS values through AdWords optimizations for brands
• Increasing ROAS values through social media advertising optimizations for brands
• Using App, Yandex channels when necessary to reach top performance levels
• Main Responsibilities:
• Using all advertising models that will increase the ROAS value for Google (SEM, GDN, YouTube vb.)
• Increasing mobile advertising (UAC)
• Preparing related reports (details in reporting section)
• Establishing relevant alert mechanisms to track the processes of brands
• Increasing CTR values of advertisements
• Monthly meetings with the brands to determine the budget & advertising strategies
• Implementation of beta applications of advertising channels as an industry leader
• Adwords & PPC:
• Regular meetings and contact with Google to maintain partnership
• Optimizations aiming to lower CPC
• Optimization on keywords
• Weekly Adwords campaign management, creating new campaign and campaign strategies according to ROI targets and budgets of the brands
• Optimal use and follow-up of all possible Google ads models.
• Making text and budget modifications to announce the daily & weekly special campaigns of the brands
• Campaign optimization, CPC related analysis, campaign efficiency tracking and reporting.
• Suggestions on A/B tests (on advertising copy). Google Ads, Ads Editor ve Google Analytics
• Yandex, Yandex Metrica, Yandex Direct (Russia)
• Google Tag Manager: adding and removing tag and scripts, calculating conversion rates
• Google Display Network (GDN): Ads on image search network (Google AdSense)
• Real Time bidding, demand side platform,
• Social Media:
• Facebook, Instagram, Youtube
• Weekly social media campaign management, creating new campaign and campaign strategies according to ROI targets and budgets of the brands
• Optimal use and follow-up of all possible social media advertising models.
• Making text and budget modifications to announce the daily & weekly special campaigns of the brands
• Tracking and reporting on performance effectiveness of new campaigns
• New Social Media:
• Following new social media trends
• Activation of new channels such as Tiktok, Snapchat

Inveon is a technology company that provides enterprise e-commerce software platform and digital growth management solutions. Through a unified and scalable digital commerce presence with sustainable growth, leads enterprise companies towards the future of commerce since 2006.

In order to help companies achieve their e-commerce potential, Inveon provides:

– inCommerce: Omnichannel Commerce Platform

– GrowthLab: Digital Growth Management Solutions

Today, the total annual e-commerce volume generated by companies using Inveon solutions exceeded a total worth of $1 billion. Inveon platforms are used by more than 70 million shoppers in 15 countries.