Media Planner

Responsibilities

• Work closely with respective Media Planning team to ensure media planning strategies are accurately implemented and network vision is achieved for assigned channels.
• Responsible for daily log completion and timely delivery of promo optimization for assigned logs.
• Attend weekly team meetings where programming initiatives, priorities and strategies are discussed/communicated by the regional Content team.
• Responsible for implementing optimal promo placement via the GripIt! Optimizer tool.
• Responsible for creating and maintaining respective commissioning list within IBMS (Traffic System) and manage promo rules within GripIt!, all in accordance with weekly scheduling tools.
• Provide daily feedback of post-optimization process comparing TRP Planned vs. TRP Actuals thus allowing for immediate and/or future template adjustments. 8. Help manage promo inventory.
• Expected to fully understand legal and business imposed regional market regulations, requirements and expectations with regards to the overall structure and use of breaks for assigned region.
• Guarantee timely and effective resolution of daily issues with ease and thoroughness.
• Serve as back-up for co-workers during planned &, unplanned absences.
• Contribute to understand, develop and communicate more effective ways to manipulate content and sales elements in the logs.
• Responsibilities are subject to change based on the Department and Company?s needs.

Requirements

• 1+ years of related experience, preferably in television environment or operations.
• College degree preferred. High School diploma or equivalent required.
• Computer literacy with full understanding of MS Office.
• Previous Traffic system experience a plus.
• Excellent communication and organizational skills (both written and verbal).
• Must be able to maintain positive, productive relationships with a variety of internal and external constituents.
• Familiarity with television or media agency environment a plus.