Trade Marketing Manager

Job Description

Use your trade marketing skills to help shaping our global marketing agenda and develop regional trade marketing campaigns to help grow the love for the LEGO brand, our active share and consumer sales in Turkey!

Our amazing Marketing team is looking for its newest trade marketing expert. This role is key in driving Shopper agenda and understanding across functions in the broader LEGO organisation. Also this role will play an important part in helping the marketing team to lean in to a regional way of working while hands-on assisting the business unit in driving business-critical Shopper marketing plans.

Core Responsibilities:

• Develop and roll out strategies for lower Marketing funnel to make LEGO #1 choice for Shoppers in the BU
• Collaborate with Regional Marketing team to drive Shopper agenda for the BU
• Utilise shopper and retail insights and research to develop retail execution plans with the sales and brand teams, who serve the needs of the organization, as well as the retailer
• Adapt global campaign materials as well as briefing and developing specific assets when necessary
• Plan to a set calendar of campaigns and priorities and ensuring the target levels of executions are achieved each month.
• Lead and develop the secondary placements strategy and process for the team
• Evaluate key BTL campaigns to ensure we live a continuous improvement approach and achieve the strongest possible return on investment
• Ensure strong collaboration with KAM and Merchandisers to drive excellence in execution and secure #1 LEGO presence in toy category in-store
• Manage Trade marketing funds, striving for maximum effectiveness and with “more for less” mentality
• Vendor management for TM activities

Do you have what it takes?

• Work experience in trade marketing area, preferably at top FMCG Companies or retail category.
• Analytical skills and ability to aggregate data from different sources into one comprehensive picture.
• A collaborative approach with an ability to work with a wide range of partners
• Strong presentation skills
• Positive and effective team-player with excellent interpersonal and communication skills
• Advanced level of verbal and written English and good level of Turkish

#li-ph

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you’re interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing – We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you’ll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.

Workplace – When you join the team you’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

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