SteelSeries E-Commerce and Marketing Manager – Turkey

SteelSeries E-Commerce and Marketing Manager – Turkey

SteelSeries creates high performance premium gear for avid gamers all over the world, like mice, keyboards and sound equipment. Since our beginnings in Denmark 2001, professional players have won more prize money using our gear than any other.

Job Description

As Marketing Manager You will be faced with a challenge to further grow our business in. Resources will be limited and will require taking some tough strategic decisions on key focus areas. Main goal – growing sell out and increasing market shares in cooperation with Regional Sales Manager. You will be expected to build a strong, direct relationship with key retailers and marketing business partners in the region while driving healthy, data driven operation with both revenue and profitability in mind. Frequent customer meetings in Istanbul will be a key part of your job.

Core responsibilities:

• Develop and implement marketing strategy to achieve sales and profit according to the targets for the region.
• Work with 3-6 month rolling marketing plans with all defined “Key Accounts”, always with the focus on driving the accounts in line with SteelSeries goal of building a healthy and sell-out driven business, growing in-house share with key customers.
• Build strong relationships with channel partners (retailers, E-tailers and distribution).
• PR & Comms: Build and maintain relationships with local PR agencies and through them target media contacts in the region.
• Content: help in adapting global content, that can be distributed through own cannels and to local retailers/etailers to ensure a strong brand presence among end-consumers.
• Paid Media: Planning and execution of local paid media campaigns in cooperation with agencies and internal paid media department. Adapting global approach to local market or developing your own if needed.
• Influencers: Build campaigns on a quarterly basis, with relevant influencers in the region, to drive brand awareness and sell-out with key accounts.
• Develop a strong relationship with the Marketing Team in both the region and EMEA Services hub to ensure the coordination and implementation of local/regional marketing activities.
• Provide market feedback on trends, opportunities, products, sales and other relevant developments.
• Ability to work extended hours as business needs dictate and availability for frequent meetings with key accounts, marketing teams, other important stakeholders and to attend key tradeshows, fairs and events.
• Improve the understanding of the customers needs in the region and bring this knowledge to headquarters.

Qualifications and Skill Requirements

• 3+ years’ proven experience from a similar role within Consumer Electronics (or Gaming).
• Excellent knowledge of social media platforms including Facebook, Instagram, Twitter, Reddit and YouTube.
• Hands on experience with ecommerce platforms will be a major advantage.
• Hands on experience with any of the key paid media platforms (Meta, Google, Amazon) will be a major advantage.
• Ability to use MS Excel on an intermediate level or higher.
• Understanding and ability to implement premium brand positioning across all sales channels.
• A passion for esports and gaming is a plus.
• English and Turkish spoken and written fluently.

Personal characteristics

• Key responsibilities lies within excellent planning and market situation analysis. Tracking performance of both SteelSeries and competitive brands is a must. Analytically oriented and work structured should be Your key traits.
• Ability to adapt to fast changing marketing landscape and openness to experiment with new tools and solutions.
• The role offers a very interesting and challenging opportunity to become a significant part of a company which is on a tremendous growth journey. The role requires a highly motivated and self-driven person, who is excited by the challenge. 
• In order to succeed in this position, it is vital that you enjoy working in a fast-changing environment and have excellent commercial, interpersonal, and communication skills.

Fun stuff

• Competitive salary
• Free gear and games

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