Senior Brand Manager (Lipton Ice Tea)

Overview

Are you ready to explore PepsiCo and be part of this iconic multinational?

PepsiCo’s strength is its people. Around the world, we’re working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities, and our business practices for winning together. We are committed to Performance with Purpose; pushing to be best and fully committed to the people we share the planet with.

Seize the day for real life on the job Learning? Enjoy some flexibility that will ensure you are balancing your personal and professional life?

Our employees are at the heart of PepsiCo. Through the Company’s dedication to Talent Sustainability, we continue to support the development of employees.

We are looking for a Senior Brand Manager (Lipton Ice Tea) to join our Marketing team based in Istanbul and will directly report to Senior Marketing Manager.

A Space to Be You

PepsiCo is an equal opportunity employer. We are committed to providing an accessible, inclusive, open and welcoming workplace environment for people with different abilities, backgrounds, lifestyles, sexual orientation, gender identity, needs and expectations, helping all individuals to make the most of their professional potential.

Responsibilities

• Drive and contribute to Lipton, strategy, and execution program by creating and delivering on short and long term company and brand plans that provide a sustainable, consistent, and healthy business foundation,
• Build brand and consumer value to create strong brands that cater to the needs of our consumers,
• Develop and execute marketing communication programs to drive shopper engagement and maximize conversion
• Demonstrates leadership owing the brand agenda and supporting the entire business to achieve planned targets and results,
• To develop a strong team and bench to drive the business to the longer term vision, deliver brands’ annual sales volume, revenue and CM targets (volume, revenue, CM), build strong brands by best execution of AOP and Strategic plan initiatives (brand KPIs, share, HTP),
• Lead development of the commercial strategy for the new product / packaging / equipment / service including pricing, promotional strategy, distribution, merchandising,
• Build strong communication programs for brands through ensuring best creative idea, best execution and best media planning (advertising efficiency index),
• Drill for new consumer insights through consumer data analysis and interpretation, leverage business knowledge, insights and analytics to clearly identify problems to solve (shopper, customer, category and company),
• Take major role in preparation of brands’ Annual Operating Plan (comprehensive, timely), build and lead brands’ full year activation calendar,
• Manage brands’ A&M budget
• Influence sales and category leadership to ensure brand priorities are aligned and included in growth plans and algorithms
• To deliver Lipton’s BU agenda that maximizes effectiveness in the marketplace, drive net revenue growth, brand equity and SOM while making optimal use of the A&M resources

Qualifications

• Min 7 years of marketing experience
• Excellent command of English & Turkish
• Strategic thinking skills
• Analytical and problem solving skills
• Good understanding of financial and commercial dynamics
• Good communication skills
• Demonstrated leadership and team skills
• Creativity
• Results orientation
• Multifunctional skill base (financial, operations as well as marketing)
• High level of initiative and assertiveness
• Leadership skills to set goals, plan & delegate work and hold the cross team accountable to meet them

Read Full Description