Career Category

Marketing

Job Description

PRODUCT MANAGER (HEMATOLOGY)

• Leads country brand plan development and strategic & tactical implementation and owns brand strategy from idea to implementation and monitoring to reach corporate and business goals
• Leads the brand team and owns the brand agenda by partnering with cross-functional teams including Medical, VA&P, Regulatory, Sales, Finance, Congress & Events, and other related functions & stakeholders to maximize the brand performance as one team
• Develops and excels strong customer experience across all channels for both internal and external key stakeholders
• Conducts regular market analysis, develops deep understanding on business dynamics, patient &HCP journey with also tracking the competitive environment and leveraging the growth opportunities
• Leads business cases and launch excellence processes in all aspects across functions
• Leads and supports the promotional activities with active involvement and accountability
• Partners with the field force to drive the brand strategies and tactics, congress and events excellence, customer journey touchpoints, message delivery with aspirational branding story flow
• Plans, executes, and monitors seamless omni-channel customer and disease awareness experience with orchestrating context and content thru multiple channels
• Actively collaborates and co-creates in joint processes and projects with other marketing colleagues
• Assumes the responsibility for sales and OpEx forecasts, financial planning, market, and brand analysis
• Partners with global and regional marketing teams to implement global to local effectively and proactively shares local best/better practices with global teams
• Manage and work with external vendors and Amgen Global Service Centers to gather necessary services and develop creatives for both digital and physical

Base Requirements:

• Bachelor’s degree (Master’s Degree would be a plus)
• 2+ years of experience in marketing, commercial or customer-face functions with solid track-record of success
• 2+ years pharma brand management experience
• Pharma brand launch readiness and execution experience is a plus
• Full professional proficiency in English, both oral and written communications
• Demonstrates strong industry knowledge and commercial attitude with growth mindset
• Ability to deal with ambiguity and manage time constraints well, takes initiative and acts pro-actively, enthusiastically, and creatively
• Demonstrates leader and can-do attitude with excellent engagement skills
• Demonstrates strategic and systematic thinking, analytical approach, excellence in operations and project management
• Demonstrates strong organizational and time management skills; multi-tasks effectively; delivers on commitments in a timely manner with high quality
• Applies advanced communication and presentation skills, communicates effectively at all levels both internally and externally and (inter-) nationally
• Applies innovation and digital in subjects such as Customer360, omni-channel marketing, digital health.
• Solid brand financials management and internation business networking skills
• Experience with information systems (CRM databases, IQVIA and MS Office)

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