Dyson
Main Responsibilities
- Strategy & Execution: Campaign & annual planning per campaign and category, setting strategy development and execution. Analyse campaigns and deliver post-campaign reports. Will closely track campaign execution process and take necessary actions when required.
- Reporting and optimization
1) Provide prompt campaign insights that will allow the team to optimize campaigns on-the-go, as well as drive the development of future campaigns.
2) Communicate relevant top level online performance, learning and insights to the wider team on an ongoing basis.
3) Report on the commercial success of campaigns by measuring Return on Investment, considering all relevant mediums.
4) Providing meaningful global benchmarks to further develop campaigns
5) Performing A/B tests on messages, creatives, scheduling, targeting, triggers and landing pages.
- Trend Reports – be able to spot trends, understand why its happening, and how it might affect the business.
Key Stakeholders
Internal:
- Regional and Global media teams
- Group/Regional Digital team
- Regional Centre of Excellence team in Amsterdam
- Dyson Türkiye Marketing team
- Dyson Türkiye Sales Team
- Dyson Türkiye Customer Service & Owner Experience Team
External:
- Regional /Global IPG team/media agency
- Local media agency
- Research agencies
Person specification/core competencies
Experience and Education
- 8-10 years of experience in media and/or related mediums. Deep-knowledge and experience in digital marketing is and advantage
- Bachelor’s degree in business, Maths, Statistics, Analytics or a related field.
- Strong working knowledge in media mediums
- Highly analytical thinking and ability to consistently hit goals
- Strong knowledge of marketing principles and practices, media guidelines and principles, media formats and software
- Knowledge of media advertising planning and buying principles
- Having advanced knowledge different media platforms and dashboards
Mindset
- Entrepreneurial delivery focused, and prepared to roll up sleeves to make things happen
- Strives in a fast paced & dynamic environment
- A strong team player
- An achiever, motivated by breaking new grounds and creating a business from scratch
Skills and Competencies
- Excellent analytical skills; translate data into information into knowledge into wisdom so we can make the best informed business decisions.
- Ability to manage multiple stakeholders and work with cross-functional teams.
- Passionate about digital & the opportunities, it brings to drive commercial success for a business
- High proficiency in MS Office (i.e. Excel, Word and PowerPoint) data analysis tools
- Good communication skills, both written & verbal
- Fluency in English
Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
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