Marketing & Omnichannel Lead

Merck & Co.


Job Description

Join us to shape the future of animal health marketing.

We’re seeking a strategic and execution-focused leader to drive our omnichannel transformation. If you’re passionate about digital innovation, customer-centric marketing, and leading high-impact teams, this is your opportunity to make a difference in a dynamic and purpose-driven organization.

Key Responsibilities

  • Lead the design and execution of omnichannel strategies across species, ensuring synergy and best practice sharing.
  • Manage a team of Campaign Managers and oversee the delivery of end-to-end customer experiences across digital platforms.
  • Plan and coordinate internal and external resources to meet growing digital and omnichannel marketing demands.
  • Monitor and report on campaign performance, customer engagement, and digital KPIs to inform strategic decisions.
  • Collaborate with Brand & Customer Managers to co-develop customer journeys, content strategies, and channel mixes.
  • Stay ahead of digital trends, competitor activities, and customer insights to evolve our marketing approach continuously.

Qualifications

  • At least 3 years of hands-on experience in digital marketing or omnichannel campaign management, with a solid understanding of integrated marketing strategies and customer engagement.
  • Proven project management experience, with the ability to develop and execute project roadmaps, set milestones, and deliver results on time and within budget.
  • Familiarity with the animal health market is a plus, offering insights into industry-specific challenges and opportunities.
  • Proficiency in data analysis and use of digital analytics tools to optimize marketing performance.
  • High command of English and Turkish (written and spoken).
  • Proficiency in MS Office, CRM platforms, and digital marketing/content management tools.

Current Employees apply HERE

Current Contingent Workers apply HERE

Search Firm Representatives Please Read Carefully

Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:

Regular

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Not Applicable

Shift:

Valid Driving License:

Hazardous Material(s):

Required Skills:

Campaign Management, Content Creation, Creativity, Cross-Functional Leadership, Digital Analytics, Digital Consumer Engagement, Digital Trends, Marketing Campaign Development, Marketing Management, Omnichannel Marketing, Product Launches, Project Management, Strategic Thinking

Preferred Skills:

Job Posting End Date:

06/24/2025

  • A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Read Full Description

Apply
To help us track our recruitment effort, please indicate in your cover/motivation letter where (vacanciesinturkey.com) you saw this job posting.