Marketing & Omnichannel Lead

Job Description

Join us to shape the future of animal health marketing.

We’re seeking a strategic and execution-focused leader to drive our omnichannel transformation. If you’re passionate about digital innovation, customer-centric marketing, and leading high-impact teams, this is your opportunity to make a difference in a dynamic and purpose-driven organization.

Key Responsibilities

• Lead the design and execution of omnichannel strategies across species, ensuring synergy and best practice sharing.
• Manage a team of Campaign Managers and oversee the delivery of end-to-end customer experiences across digital platforms.
• Plan and coordinate internal and external resources to meet growing digital and omnichannel marketing demands.
• Monitor and report on campaign performance, customer engagement, and digital KPIs to inform strategic decisions.
• Collaborate with Brand & Customer Managers to co-develop customer journeys, content strategies, and channel mixes.
• Stay ahead of digital trends, competitor activities, and customer insights to evolve our marketing approach continuously.

Qualifications

• At least 3 years of hands-on experience in digital marketing or omnichannel campaign management, with a solid understanding of integrated marketing strategies and customer engagement.
• Proven project management experience, with the ability to develop and execute project roadmaps, set milestones, and deliver results on time and within budget.
• Familiarity with the animal health market is a plus, offering insights into industry-specific challenges and opportunities.
• Proficiency in data analysis and use of digital analytics tools to optimize marketing performance.
• High command of English and Turkish (written and spoken).
• Proficiency in MS Office, CRM platforms, and digital marketing/content management tools.

Current Employees apply HERE

Current Contingent Workers apply HERE

Search Firm Representatives Please Read Carefully

Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:

Regular

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Not Applicable

Shift:

Valid Driving License:

Hazardous Material(s):

Required Skills:

Campaign Management, Content Creation, Creativity, Cross-Functional Leadership, Digital Analytics, Digital Consumer Engagement, Digital Trends, Marketing Campaign Development, Marketing Management, Omnichannel Marketing, Product Launches, Project Management, Strategic Thinking

Preferred Skills:

Job Posting End Date:

06/24/2025

• A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

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