Marketing Long-Term Intern (Doritos)

Overview

PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo. From executives to leaders on the frontline, we’re excited about the future. We take chances. Together, we dare to make the world a better place.

Our associates are the magic ingredient. Each of them plays an integral role in helping create deep connections between people and our products. Think about your last group celebration: Chances are, one of our iconic brands was by your side. At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day.

A career at PepsiCo means working in a culture where everyone’s invited. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop, and grow our unique skill sets at work. Our supportive teams can fuel your professional goals to make a global impact.

Join us. Dare for Better.

We are looking for a highly motivated Marketing Long-Term Intern (Doritos) to join our team in İstanbul.

This internship offers the opportunity to gain hands-on experience in brand management, campaign execution, and market analysis within one of the world’s leading FMCG companies. The selected candidate will support cross-functional teams and contribute to impactful projects that drive growth across our Snacks portfolio.

Responsibilities

• Assist brand managers in the execution of marketing plans
• Support in the development and implementation of ATL & BTL campaigns, including TV, digital, influencer, OOH, shopper marketing, and experiential activations
• Contribute to NPD (New Product Development) launches by supporting packaging design, naming, and activation ideas
• Support the creation of engaging content across social platforms (TikTok, Instagram, YouTube) and monitor brand presence online
• Collaborate with cross-functional teams
• Conduct desk research and analyze market/consumer insights to support decision-making
• Assist in day-to-day operations and coordination of internal processes

Qualifications

• Preferably 4th year undergraduate student
• Able to work min. 3 days (full) per week
• Fluent in English and Turkish
• Able to understand and interpret data
• Knowledge in MS Office applications
• Passionate about marketing and working in FMCG sector
• A team player with curiosity, creativity, and a growth mindset
• Analytical, result oriented and eager to learn
• Good and effective communication skills
• Highly self-motivated, flexible and energetic

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