Disney Experiences
Job ID 10114599 Location Istanbul, Turkey Business Disney Experiences
Job Summary:
About the Role & Team
We are looking for a Key Account Manager to join our team in Türkiye.
This role will require you to be working 4 days a week in our Istanbul office and 1 day from home.
What You Will Do
- Execute campaigns for Disney, Marvel, Star Wars and Pixar brands, directly working with Consumer Products (CP) Retail team
- Work closely with licensees and retailers, planning and executing retail marketing activations for various accounts
- Increase distribution in existing accounts
- Penetrate new retailers, open white spaces
- Bring new licensees to TR market and execute
- Plan localized marketing activations & communications aligned with the EMEA region priorities, integrated to retail strategy
- Follow localization processes of EMEA marketing and retail assets
- Distribute localized retail assets to retailers
- Execute E-Commerce Activations and analyze results
- Work closely with advertising, creative agencies to sustain retail activations.
Customer Management:
- Execute annual retail/marketing plans.
- Drive volume by increasing availability, distribution and presence of Disney products
- Ensure retailer listings in signature campaigns are on time and in correct stock
- Create new shopping occasions and expand listings
- Determine always on strategies and increase visibility
- Define new business opportunities and execute penetration plans
- Present TR retail landscape to global/regional licensees and launch new categories
- Be in contact with the licensees and retailers to maintain data-visual transfers through-out a retail promotion/activation.
- Transfer necessary information to retailers to promote Disney Consumer Products
Key Account Management Process Follow-ups:
- Attend workshops with licensees/retailers and plan – present – execute annual retail campaigns and marketing plans
- Attend weekly/monthly/quarterly licensee and retailer meetings to sustain growth
- Working directly with Key Account team and agency for creating brand stores for the relevant retail campaigns
- Making sure the designs are in-line with Disney guidelines
- Preparing retail activation presentations of relevant retail occasions aligned with franchise marketing planning
- Following up all the accounting processes. Creating and extending new vendors in SAP
- Creating PO’s for each transaction under the supervision of Senior Sales and Marketing Manager
Required Qualifications & Skills
- Extensive experience in sales, marketing and trade marketing
- Fluency in Turkish, good command of English in both speaking and writing
- Toy experience would be a plus
- Highly organized and good time management skills
- Proficiency in MS Office applications
- Self autonomous, highly organized and strong at planning and multi-tasking
- Team player with can do approach
- Valid driving license is required
How to Apply
Please apply with your CV in English.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
We will ensure that individuals with disabilities are provided the necessary accommodations to participate in the job application or interview process, to perform essential job functions, and to receive all benefits of employment. Please contact us to request accommodation.
About Disney Experiences:
Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney’s global consumer products operations include the world’s leading licensing business; the world’s largest children’s publishing brands; one of the world’s largest licensors of games across all platforms; and Disney store locations around the world and on the web.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with TWDC Turkey, which is part of a business we call Disney Experiences.
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