Growth, Data Analytics Professionals – Trendyol Ads

As a Growth Data Analyst at Trendyol, you will play a crucial role in driving the growth of our advertising products under the Trendyol Marketing Solutions portfolio. Working closely with cross-functional teams, you will be responsible for analyzing data, identifying growth opportunities, and implementing strategies to enhance seller adoption, engagement, profitability, and overall performance on our platform.

Responsibilities

• Utilize data analytics to extract valuable insights from user behavior, ad performance and marketplace trends
• Develop and maintain performance tracking dashboards to provide real-time insights on key business metrics, performance indicators, and trends. Communicate insights and recommendations to stakeholders across the organization
• Analyze the impact of various pricing strategies and auction dynamics (e.g., CPC, CPM, floor prices) on seller adoption, ad spend, and overall marketplace health. Conduct price elasticity and incrementality studies to inform optimal pricing models.
• Conduct in-depth analysis of campaigns to understand their impact on sellers’ advertising behavior. Optimize targeting, messaging, and campaign effectiveness to drive better results
• Collaborate with the product and data science teams to design and launch innovative advertising products that align with customer needs and business objectives
• Create and execute personalized communication journeys for sellers, enhancing their experience and fostering long-term engagement and loyalty

Expected Qualifications

• Bachelor’s or Master’s Degree from a reputable university preferably in Computer Science, Management Information Systems or Industrial Engineering
• 2+ year experience in data analysis, project & product management
• Coding skills – ability to code in one or more languages (SQL, Python)Strong analytical skills and experience of working with large volumes of data
• Enjoys the challenge of simplifying complex data, processes, and concepts to highlight key insights and guide decision making
• Communication Skills – Excited to work with different functions within company, creative problem solver who thrives with ambiguity
• Familiar with digital analytics tools (ie Google Analytics, Adjust) and visualisation tools (Looker, Tableau etc.)
• A genuine interest in digital disciplines and stay up to date on trends
• Excellent written and verbal communication skills in English
• The experience range for this position is suitable for specialist/senior specialist and executive/manager (non-team management) roles

– Hybrid working model with flexibility: a schedule that helps you find the right balance between flexibility and team bonding, including work-from-abroad opportunities and a summer working model.

– Customisable FlexBenefits budget: Adjust your daily meal allowance, choose your health insurance package (and extend it to your spouse or children), and pick from additional benefits like fuel support or Trendyol shopping credits.

– Well-being support: Access to location-based in-house doctors, as well as psychologist and dietitian support, and HPV vaccination provision.

– Personalised training allowance and learning opportunities: Use your annual budget for any training or conference of your choice, explore our Learning Management System (LMS) anytime, and join in-person learning sessions offered throughout the year.

– Responsibility from day one: Take full ownership from the start in a culture where every voice is heard and valued.

– A diverse, international team: Collaborate with global peers across our offices in Berlin, Amsterdam, Dubai, and beyond, in a startup-spirited and collaborative environment.

– Opportunities to grow with the best: Tackle meaningful challenges, develop through hands-on experience, and grow with the support of expert guidance and global mentoring.

– Meaningful connections beyond tasks: Be part of team rituals, events, and social activities that help us stay connected and inspired.

If this role excites you, apply today, we look forward to taking the next step with you.