Director, Marketing Health Sciences NAM

Company Description

SGS is the global leader and innovator in inspection, verification, testing and certification services. Founded in 1878, SGS is recognized as the global benchmark in quality and integrity. With over 97,000 employees in 130 countries and operating a network of more than 2,400 offices and laboratories, we provide services to almost every industry by assuring quality and safety of products and services.

Trusted all over the world, SGS is a market leader because we put 100% passion, pride and innovation into everything we do. We encourage new ideas. We welcome people who challenge the way we do things. And we will be 100% committed to helping you reach your full potential.

Job Description

The Director, Marketing Health Sciences NAM (North America) plans, directs, and coordinates the execution of effective and comprehensive marketing and communications strategy to successfully elevate the SGS brand and new product/service awareness for the North America Health Sciences business. You will manage marketing activities, programs, coordinate market research projects, develop and implement marketing plans to serve the business objectives. Interfaces with the Global Health Science marketing team on a frequent basis to ensure that the global marketing initiatives are successfully executed at the regional level. Manages subordinate Marketing professional staff in the US and Canada.

• Collaborates effectively with the Health Sciences business and sales managers, to define the go-to-market strategy for priority growth areas of the business and executes the plan accordingly
• Develops targeted marketing campaigns based on detailed market segmentation analysis, using traditional and digital communication channels, to generate leads with high conversion rates
• Interfaces with the global Health Sciences marketing team to ensure that the global marketing initiatives are successfully deployed in the North America Region and that there is strong alignment and coordination when launching new marketing campaigns both globally and regionally.
• Builds and executes creative communication plans for all marketing campaigns that showcase SGS NAM as a thought leader in the Health Sciences industry
• Develops and maintains a budget for marketing and clear metrics for ROI on all marketing investments, monitors the budget closely, providing ROI information on a quarterly basis
• Establishes and leads strategy to develop and nurture external relationships with industry organizations and academic institutions to continually develop SGS Health Sciences as a thought leader in relevant spaces
• Develops and manages a behavioral-based email marketing automation strategy for NAM initiatives to generate leads
• Develops thought leadership and event strategies specific to the North American market and key objectives to generate revenue in those areas
• Develops and maintains a library of marketing assets (brochures, whitepapers, etc.) for local deployment
• Develops and executes of demand generation program that aligns with Health Sciences NAM revenue and sales objectives. Provide detailed lead reporting per campaign. Regularly reviews CRM pipeline to identify trends in campaign performance and market fluctuations
• Manages subordinate staff in the day-to-day performance of their jobs. Ensures that project/department milestones/goals are met and adhering to approved budgets

Qualifications

• Bachelor’s degree in Marketing, Communications, or related discipline
• 10+ years of experience in developing/executing marketing programs
• 3+ years of supervisory experience
• Master of Business Administration or Master’s degree in Marketing, Communications or related discipline in combination with the required experience
• Experience using Project Management software (SmartSheets)
• Customer Relationship Management software experience (Salesforce, Eloqua, HubSpot, etc.)
• Prior international exposure or working in a multi-cultural environment managing international projects

Additional Information

SGS is an Equal Opportunity Employer, and as such we recruit, hire, train, and promote persons in all job classifications without regard to race, color, religion, sex, national origin, disability, age, marital status, sexual orientation, gender identity or expression, genetics, status as a protected veteran, or any other characteristics protected by law.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily with or without reasonable accommodations. The requirements listed above are representative of the knowledge, skills, and/or abilities required.

This job description should not be construed as an exhaustive statement of duties, responsibilities or requirements, but a general description of the job. Nothing contained herein restricts the company’s rights to assign or reassign duties and responsibilities to this job at any time.

If you are applying for a position within the United States and you have difficulty completing the on-line employment application because of a disability, please call 201-508-3149 for assistance and leave a message. You will receive a call back. Please note, this phone number is not for general employment information, but is only for individuals who are experiencing difficulty applying for a position due to a disability.

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