Digital Sales Lead

At ABB, we help industries outrun – leaner and cleaner. Here, progress is an expectation – for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.

This Position reports to:

Service Sales Manager

Your role and responsibilities

We are seeking a highly motivated and results-oriented Digital Sales Lead to join our Energy Industries Sales team. The ideal candidate will have a strong passion for digital sales and a proven track record in the field. This position requires a combination of creativity and high listening capability to promote and sell innovative digital solutions. Ability to work independently and as part of a team, with a strong results-oriented approach.

The Energy Industries Division integrates automation, electrification, instrumentation to enable customers’ business transformation in a converging IT/OT environment.

The work model for the role is: hybrid

This role is contributing to the Process Automation (PA)/ Energy Industries (PAEN) in Turkiye.

You will be mainly accountable for:

• Develop and implement Energy Industries digital sales strategies to achieve revenue and growth targets
• Identify and develop new potential digital markets, customers, and solutions,
• Collaborate with marketing and product teams to develop and promote digital offerings
• Maintain and strengthen relationships with existing customers by providing ongoing support and tailored Digital solutions
• Demonstrate the value of solutions by preparing and sharing ROI analyses and relevant business cases
• Monitor and analyze market trends and competitor activities to identify growth opportunities
• Analyzing the customer’s system architecture and performing gap analysis according to the IEC62443 Reference architecture
• Provides technical support during the technical meeting to present Cyber Security, Asset Performance, Energy Optimization and other digital solutions
• Prepares/supports preparation of technical/commercial offers based on customer specification requirements, Local Business Unit/feeder factory instructions and Sales organization directives
• Analyzes customer needs and competitor offering through general market information and information provided by the Sales organization
• Living ABB’s core values of safety and integrity, taking responsibility for your own actions while caring for your colleagues and the business

Qualifications for the role

• Proven experience and solid networking in a digital sales role, preferably in the industrial or IT/OT sector
• Ability to articulate a vision for the customer’s digital journey based on knowledge of customers’ business and ABB offerings, providing clarity on ultimate destination and a stepwise plan for getting there
• Strong ability in building and selling digital solutions anticipating unexpressed customer needs
• Bachelor’s degree in Computer, Information Technologies, Automation or similar
• Solid knowledge of ROI calculation, data analysis, and business case development
• Experience within software development lifecycle (design, architecture, development, and deployment) or IT technical sales is desirable
• 3 or more years’ experience in Cyber Security, Predictive Maintenance, Sustainability and Manufacturing Digital Applications, deep understanding of relevant technologies and trends
• Knowledge about ISO27001, IEC 62443 Reference Architecture rules and Cyber Security aspect
• Good command of of English and Turkish
• Availability to short / medium period business travels to perform on site support activities
• Industry expertise in Power Generation, Water, Oil & Gas, Chemicals, and Refineries
• Proficiency in ABB control Systems (800xA, Symphony Plus, Freelance) is a plus

More about us

ABB Energy Industries is enabling safe, smart and sustainable projects and operations for businesses across the oil, gas, chemicals, life sciences, power generation and water sectors. Driving integrated solutions that automate, digitalize and electrify industry, we connect our people and technology to help our customers adapt and succeed. With over 50 years domain expertise, we continue to innovate and reshape traditional approaches across the energy sector with our technologies designed to improve operational efficiency, reduce risk, reduce energy consumption and waste.

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.

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