Digital Performance Manager

About us

Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re driven by progress and thrive on the challenge of relentless improvement.

The Dyson EMEA region spans 14 head offices across cities like Amsterdam, Paris, Cologne, Dubai, and Istanbul, organised into four clusters: Northern Europe, Southern Europe, GB&I, and Emerging Markets. Home to 2,000 talented individuals from 66 nationalities, with 55% female representation, our region thrives on diversity, cross-functional collaboration, and a shared drive for progress.

Working policy

At Dyson, our vibrant campus culture is built on in-person collaboration, creativity, and shared learning. Working side by side not only fuels our innovation but also creates a strong sense of belonging. To nurture this dynamic and inclusive environment, we do not offer a regular hybrid working arrangement.

About the role

The Digital Performance Manager will lead Dyson Turkey’s performance marketing strategy, driving digital growth through paid media channels and ensuring optimal return on investment. This role is responsible for managing the full funnel of digital acquisition, overseeing media agencies, and collaborating cross-functionally to align performance efforts with business objectives. The manager will play a key role in shaping Dyson’s digital presence and accelerating direct-to-consumer sales.

Main Responsibilities :

Strategic Leadership

• Develop and execute the digital performance strategy across paid search, programmatic, social, and affiliate channels.
• Define KPIs and performance goals aligned with business objectives, ensuring continuous optimization and innovation.
• Lead the planning and budgeting of digital media investments, maximizing ROAS and minimizing CPA.

Campaign Management & Optimization

• Oversee the execution of performance campaigns with media agencies, ensuring timely delivery, quality, and budget adherence.
• Monitor and analyze campaign performance, identifying opportunities for improvement and scaling successful initiatives.
• Ensure technical excellence in campaign setup, tracking, and reporting across platforms (Google Ads, Meta Ads, DV360, SA360, etc.).

Data & Insights

• Lead performance analytics and reporting, transforming data into actionable insights for business growth.
• Own dashboard development and data visualization to support decision-making across teams.
• Drive experimentation and A/B testing to improve conversion rates and media efficiency.

Cross-functional Collaboration

• Partner with E-Commerce, Sales, Finance, and Marketing teams to align performance efforts with commercial goals.
• Collaborate with global and regional teams to adopt best practices and ensure consistency in execution.
• Manage relationships with external agencies and technology partners to deliver high-impact campaigns.

Team & Capability Development

• Mentor and guide junior analysts or specialists, fostering a culture of performance excellence and continuous learning.
• Stay ahead of digital trends, tools, and technologies to keep Dyson at the forefront of performance marketing.

About you

• Minimum 8–10 years of experience in digital marketing, with a strong focus on performance media.
• Proven track record in managing paid media campaigns and delivering measurable business results.
• Experience working with media agencies and cross-functional teams in a fast-paced environment.
• Strong analytical and strategic thinking skills, with hands-on experience in tools like Google Analytics, SA360, DV360, Meta Business Manager, Campaign Manager, Firebase, Insider, etc.
• Fluent in English; excellent communication and stakeholder management skills.
• Strategic mindset with strong commercial acumen.
• Advanced data analysis and performance optimization capabilities.
• Leadership and team development experience.
• Entrepreneurial spirit and proactive approach.
• Comfortable working in a dynamic, matrixed organization.

Benefits

• Performance-related bonus scheme
• Private Health Insurance
• Life Insurance
• Discount on Dyson products
• Transportation Allowance
• Employee Assistance Program (EAP)
• Lunch Allowance
• #LI-AC1

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

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