Bosch
Company Description
Do you want beneficial technologies being shaped by your ideas? Whether in the areas of mobility solutions, consumer goods, industrial technology or energy and building technology with us, you will have the chance to improve quality of life all across the globe.
Welcome to Bosch.
Job Description
- Implement a holistic Business Unit (BU) user journey in the country for end users and retail partners based on global brand strategy, marketing concepts and specific guidelines in close cooperation with all regional marketing and sales functions
- Contribute to the steering of commercial targets (forecast, turnover, margin, etc.)
- Deliver excellence in execution and optimization of KPIs in the country
- Deliver marketing packages and train internal staff, sales and external retail partners on marketing concepts (including new product launches) as well as new marketing tools
- Plan and execute local campaigns and activations on the applicable offline and online Touch Points with the regional Touch Point responsible
- Contribute to the development of promotions in collaboration with the responsible Touch point manager
- Gather and provide user and market insights
- Proofreading and local adaptations of marketing assets
- Support local retailers with activities
- Coordinate local agencies and external resources (if applicable)
- Contribute to the MSP process
- Provide marketing forecasting when needed
- Key stakeholders: Regional Business Units and Cross Business Unit Touch Point marketing teams, Lead Marketing Manager, local Cross Business Units marketing team, Sales team
Qualifications
- Marketing know-how along all Marketing Ps
- Russian language proficiency (written and spoken) is preferred.
- Functional expertise in local offline and if required online media activation, local agency management
- High expertise in branding and good understanding of User Experience related to information and purchase decision of target group
- High sales affinity and good understanding of the retail landscape
- Understanding of the online and offline landscapes
- Operational experience in marketing
- Passion in execution
- Analytical and problem-solving skills
- Demonstrated ability to User Experience and Agile working methods
- Being a teamplayer
- Lead with data-driven approach
- Being result oriented and self-responsible
- Strong user centered approach and having digital mindset
- Data-driven: thinks systematically, translates insights into action
- Willingness to learn and grow
- Strong communication skills to ensure the topic is understood in the broader context of Marketing, Sales and user journey management
Additional Information
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