Brand & Trade Marketing Manager / Essential Home

We are Reckitt

Home to the world’s best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.

Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing

The eRB function is the eCommerce and digital execution engine of Reckitt. We help create a healthier, cleaner world by building shared success with our consumers, making access to the highest quality hygiene, wellness, and nourishment possible through online channels.

Within eRB we’re focused on accelerating the performance and purpose of Reckitt brands to empower a bigger, faster and bolder eCommerce and digital business. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success.

Reckitt has around 800 eCommerce people across the world. In-market roles cover areas such as online Key Accounts and Performance Marketing, regional roles work with the markets to provide specialist expertise to accelerate online growth, and our global teams cover areas such as Amazon, EB2B and Direct to Consumer.

About the role

Are you ready to be at the forefront of e-commerce innovation? Reckitt is looking for an energetic Brand & Trade Marketing Manager with a knack for digital strategy and a passion for growth. Dive into the heart of online retail, and use your commercial flair to enhance our brands’ presence on digital platforms. We offer the opportunity to shape the shopping experience for millions and transform our products’digital journey. Play a pivotal role in our company’s future, and watch your career soar to new heights alongside the brands you elevate.

Your responsibilities

• Develop and execute brand strategies to meet revenue, margin, market share, and profit goals.
• Lead marketing planning and media execution across offline and online channels.
• Manage product launches and innovations, ensuring timely and successful market entry.
• Adapt global brand strategies for local execution, including media and communications.
• Define and implement 4P strategies with customers to drive in-store and omnichannel visibility.
• Own e-commerce activation across platforms, optimizing presence, content, and performance marketing.
• Collaborate cross-functionally with Sales, Finance, Supply Chain, and external partners.
• Drive data-led decision making through insights, ROI analysis, and continuous optimization.

The experience we’re looking for

• Proven track record in brand management, trade marketing, and/or e-commerce activation (preferably FMCG).
• Strong analytical and financial acumen with experience in ROI modeling and forecasting.
• Excellent project management skills; ability to lead cross-functional initiatives.
• Strong stakeholder management and communication skills.
• Digital-first mindset with solid understanding of e-commerce dynamics and performance marketing.
• Fluency in English, both written and spoken.

The skills for success

Data Analysis, Ecommerce, Adaptability and Innovation, Social Media, Ecommerce data, Digital Marketing Expertise, E-commerce Platforms, FMCG/Consumer Health Experience, Brand Management, Project Management, Analysing sales, Customer Relationship Management (CRM).

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.

We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt’s potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt’s pay for performance philosophy.

Equality

We recognise that in real life, great people don’t always ‘tick all the boxes’. That’s why we hire for potential as well as experience. Even if you don’t meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.

All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

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