Agency Partner (Creative) – Turkey – Global Business Solutions

Responsibilities

The Agency Partner (Creative) – a core component of TikTok’s Agency & Ecosystem team – is responsible for accompanying creative ecosystem partners on a transformational journey toward short-form video excellence. The Agency Partner (Creative) will build and deliver long-term partnerships with the top creative and production agencies, enabling them to profitably serve the ever-changing advertising landscape. This includes equipping them with the latest knowledge about our creative solutions, uncovering win-win growth opportunities, nurturing commercial success and positioning TikTok as a premier business partner. The desired end result is for creative ecosystem partners to strategize, ideate and eventually produce with TikTok in mind. Responsibilities: – Act as agency point-of-contact – specifically on commercial and business matters – Foster executive business relationships within agencies – CEOs, MDs, etc. – Accountable for creative partners’ “output” – e.g. Creative acceleration; Number of strategies/plans integrating TikTok; Volume and quality of TikTok assets; Ad revenue driven by creative partners – Deliver engagement programs within agencies and collaborate with TikTok cross-functional partners on the delivery of specialized programs – Co-develop financial and non-financial incentives with TikTok Agency Commercial team – Liaise with Media Agency Partners on integrated Creative/Media/Measurement initiatives – Liaise with Sales and TikTok Creative Excellence teams on advertiser-specific opportunities and challenges – Feedback challenges and opportunities to Creative Programs Manager, acting as the “voice of the market” – Oversee and rollout contractual agreements

Qualifications

Minimum qualifications: – Experience in the creative agency ecosystem, specifically on the business and account management side – Demonstrated understanding of digital media platforms – Demonstrated experience in dealing with agency and client C-suite – Ability to manage revenue growth and book of business attainment – Ability to travel domestically and internationally as needed Preferred qualifications: – Experience with analyzing data and delivering insights – Experience in business model transformation – Demonstrated experience in working with cross-functional teams

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