PR Manager

Company Description

Informa Markets, a division within Informa, creates global platforms for industries. We organize over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

Who we are:

People are at the heart of Informa Markets. Our business thrives on the passion and entrepreneurship of our 4,000+ colleagues, who deliver over 400 international events in industries ranging from fashion to aviation, licensing to health and nutrition, manufacturing, licensing, and more. There is no such thing as a typical Informa Markets colleague…And that’s how we like it. We are a diverse group, and each of us brings something different, a unique set of abilities, experience, and knowledge. It’s what makes us who we are.

As a division of Informa, a top 100 company on the London Stock Exchange, Informa Markets is the leading exhibition organizer in the world, plus so much more. We provide communities around the globe with opportunities to network, learn, and do business. Using our industry insight, comprehensive portfolio of events, content, and digital resources, we all share a passion for creating platforms for our global communities to connect and building environments that enable businesses to flourish year-round.

We want to help shape the world for the better, and we hope you will join us on that journey!

More About the PR Team:

The Informa Markets North America Public Relations team works to develop the external communications and press strategy for the Informa Markets business supporting industries across fashion, brand licensing, engineering, construction, health and wellness, and much more.

We create stories and share news through various means like press releases, articles, and events for the communities we serve.

We’re adventurous and driven by data. We value media impact and care about how media influences industries as much as how we care about getting a cool mention in the news.

We work closely with senior leaders to be the voice of the business and help teams across the regions we support share their successes, understand contributions to the state of the market, and lead the trends and insights of tomorrow.

We are given freedom to try new things and we are always excited to share narratives we are really proud of.

We love to joke, laugh, have fun, and are fans of each other! We also get to work across almost all areas of the business and partner with a diverse group of fun-loving, talented, and driven experts. Win win!

What we’re looking for:

The ideal candidate is a creative, passionate, and collaborative person who is instinctively excited about news and media as a powerful storytelling medium.

As the Public Relations Manager within Informa Markets’ North America business, you will partner across the range of our industries. You will work with the Director of Public Relations, Public Relations Specialists, and Brand Teams to help lead the media needs for the brand’s public relations and external communication strategy.

You will have the opportunity to travel and experience world-renowned tradeshows with the largest companies and brand leaders, work internationally across numerous markets and creatively tell the story of how we connect these businesses and industries worldwide using media communications as a primary channel.

You are an experienced relationship builder and connector, live and breathe the news, enjoy researching trending topics, can tell a good story, passionate about what’s going on in the world and excited by working with B2B and trades markets. You’re a strong content writer with knowledge about how to write press releases pitches, articles, or marketing copy and are familiar with narrative-type content.

You are a collaborative, solutions-oriented person with a discerning eye for how to get into the next headline and want your brands to look good, being the global leader on the public stage. You thrive in a fast paced evolving network with a team of people who work hard but have a lot of fun doing it. You are able to be an organized self-starter and chase tasks, but you also welcome feedback and direction, viewing it as an opportunity to be challenged, grow and learn together.

This role is perfect for you if you have a public relations or news content background (5-7 years experience) and want to excel in a supportive and dynamic environment.

What You’ll Get to Do as a PR Manager:

• Help build the Informa Markets brand and profile leaders, products, and events across our range of markets we serve and cross-collaborate with the industries like: fashion, engineering, licensing, construction, infrastructure, nutrition and health, and more.
• Collaborate with various functions throughout the brand teams including Marketing, Content, Event, Editorial and Sales year-round to create comprehensive plans for each event and brand.
• Actively measure and track against PR goals for all products and events within your portfolio including quarterly and annual reporting on public relations performance and impact on brand KPIs, as well as inform on data-driven insights and best practices across the team whenever possible.
• Be creative to craft narratives, positioning, and suggest communication strategies for brand and tradeshow messaging across the portfolio in multiple platforms including but not limited to: websites, sales materials, corporate presentations, media outreach emails, press releases, editorial, etc.
• Drive earned and owned communications tactics such as press release writing, brand
• messaging, proactive media outreach, and media contact relationship building.
• Manage ongoing key industry and influencer relationships and networks across thought experts, trend analysts and content creators.
• Support consultation and collaboration in paid media integrations such as media barters and sponsored placements.
• Support junior team members including Specialists in professional development, strategy creation, implementation of tactics, and execution of day-to-day tasks.
• Manage on-site media relations at events including press room, real-time requests from members of the media, press registration desk support, and coordinating coverage on-site.
• Secure pre-show and post-show coverage highlighting the event, thought leadership, and emerging trends within respective industries.
• Lead executive thought leadership and profiling securing opportunities for key stakeholders, content leaders, as well as company and brand executives.
• Share top industry trends, advancements, competitor analysis, and news-driven insights internally with events, brands, and cross-functional teams.
• Liaise with tradeshow and industry associations, including award campaign submissions and event calendar management in publications.

Qualifications

Qualifications:

• 5-7+ years demonstrated PR, Marketing, or Communications experience.
• A high energy, positive proactive self-starter and a determined go-getter.
• Someone with a zest for life and learning, who enjoys staying current on news, industries, innovations, analytics, workflow, and is interested in health, wellness and inclusivity – bringing new trends and ideas to the table.
• Ability to and interest in travelling ~10 times a year to manage on-site event press and projects.
• A keen eye for information and trends, and passion for brand building.
• Have strong organizational skills and attention to detail, able to handle various tasks independently.
• Exceptional written, verbal and interpersonal communication skills are a must.
• An ability to listen, investigate, and collaborate on solutions.
• An ability to have fun and build rapport.

The pay range for this position is 68,000 – 80,000 depending on experience 

This posting will automatically expire on 3/13/24

Additional Information

Why work at Informa 

Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritizes promotions internally. Our benefits include:

• Learning and development plan to assist with your career development 
• 15 days PTO plus 10 national holidays (plus floating holidays), 4 days for volunteering and a day off for your birthday! 
• Competitive Benefits with 401k match 
• Paid parental leave 
• Work with a high quality of specialist products and service 
• Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration 
• ESPP – become a shareholder 

We know that sometimes the ‘perfect candidate’ doesn’t exist, and that people can be put off applying for a job if they don’t fit all the requirements. If you’re excited about working for us and have most of the skills or experience we’re looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law. 

See how Informa handles your personal data when you apply for a job here.

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