Digital and Aggregators Manager Turkey

REPORT to: ou DIGITAL COMMERCE & AGGREGATORS DIRECTOR >

KEY WORKING PARAMETERS

Focus, Scope, & Impact:

• Lead, design and implement integrated short and mid-term strategies for Digital Commerce/ Food aggregators in Turkey to accelerate customer-back, consumer-centric programing and thus accelerate incidence-, NSR- and Margin growth with these Customers by bringing in the “voice of the customer” into our TCCC program design early and thus maximize relevance and execution at the POP
• Key Objective is to accelerate our TCCS basket- and purchase incidence with customers in these channels and accelerate sustainable topline NSR- and Margin growth
• Key Deliverables are: Customer-relevant occasion and portfolio development plans, defining shopper relevant category bundles and mechanics, an impactful calendar of activation that ties in with our customers’ activation cycles, briefing marketing accordingly for communications requirements and in outlet experiential requirements, as well as aligning execution requirements with W@POS lead, country operations and bottler(s). This is inclusive of Revenue pools/ Targeting of occasions, shopper types, bold OBBPC approaches to drive the right assortment, SKU optimization, innovation, value to market playbooks, price terms and conditions and promo mechanics and –spends, wiring RGM 2.0 applications and implications into business plans to drive RGM/RTM linked capability with digital commerce/ platforms/ food aggregators
• Partner with OU category leads to align – occasion-centric – on key categories & activation to deploy with digital commerce/ platforms / food aggregators and enable integrated through the line approaches while including experiential marketing
• Ownership of channel and customer metrics and analyses as well as agreement compliance, channel coherency and advanced analytic based approaches for leading edge category planning and customer negotiation

Scope

• Digital commerce and aggregators in Turkey

KeY SUCCESS PARAMETERS

Experience

• 7+ years of leadership experience in customer, commercial, operational marketing.
• Strong planning and collaboration skills
• Strong customer understanding from an execution perspective
• Ability to think from planning to execution and solid system commercial and brand management

Work Focus

• The roles require deep customer understanding as well strong leadership and accountability to influence our cross-functional system teams towards consumer- AND customer-relevant plans that drive revenue and profit growth with a sustainable long-term competitive advantage
• Develop strategic plans to unlock growth opportunities with channels, focused on occasion development, trip conversion and outlet expansion opportunities as well as portfolio expansion opportunities.
• Defines the portfolio execution priorities for the respective channels and drives disciplined implementation of the channel, purchase mode playbooks. Co-develops shopper and channel RGM elements with bottler as part of RGM 2. 0 planning framework.

• Build calendar of activation, brief marketing for comms requirements, co-develop channel development plans with bottlers, support priority key customer relationships with tailored activations when necessary.
• Deploy NARTD category vision and ensure consistency of value propositions with defined priority roles of the channel (e.g. recruitment, trial, frequency) with bottlers and customers.
• Co-develop channel development business plan with bottlers, including brand and package portfolio priorities and activation plans. Responsible for basing development plans in channel opportunity mapping.

• Support priority key customer relationships with tailored activations when necessary

• Be the System expert on the channel, able to reflect a consumer, shopper and customer perspective as well as a System execution capability within the channel.
• Provide insight in category growth opportunities to category leads and to country operations.

• Manage customer specific DME as well as DME allocated to perform the work in scope.

Communication Focus

• Internal communication includes providing direction to marketing for communications needs for path to purchase activation.
• External communication includes customer engagement, agency management
• Influencing and negotiation skills are essential for these roles as they will influence taking action on their strategies as well as securing investment for those to be implemented.

Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.