Description
Join our journey as we connect for a better future. Ready?
We are looking for a Campaign Management & Customer Analytics Manager
#Vodafonespirit
Our purpose at Vodafone is to connect for a better future. As a Global Communications Technology company, we put the customer at the heart of everything we do. We are forever challenging, pushing boundaries and discovering innovative ways to connect our customers with their digital societies.
We connect people, businesses, and communities across the globe to create the future. We earn customer loyalty, experiment, learn fast and get it done, together. As you can imagine, this means that we have a vibrant and diverse mix of skills and people making Vodafone a great place to work.
Role Purpose
Our goal is to deliver towards Vodafone’s vision to become a Techco. This role will play an active role in ensuring that our offers best match customers’ needs and expectations and that we provide a perfect experience. Role’s goal is to increase the revenue we generate from our customers. It’s specific role will be managing campaign operations, matching offers with right target customers and improving Vodafone’s customer analytics capabilities to next levels.
Job Responsibility
Your Place in the team
- To manage and execute base marketing campaigns in line with company strategies to deliver take rate, value and churn targets within agreed budget and timescales; establish and maintain customer contact management and develop analytical capabilities
- Manage execution of cross-sell, up-sell, and retention campaigns to support base value and churn targets in line with campaign management policy
- Provide actionable and insightful recommendations from data mining, segmentation, customer profiling and quantitative analyses with the goals of: identifying acquisition, cross-sell, up-sell, and retention opportunities
- Ensure delivery of campaign plans in line with company strategies and key stakeholders
- Develop analytical roadmap and ensure timely and effective delivery of predictive retention, upsell and cross-sell models
- Allocate appropriate channels to targeted customer contacts and manage budget
- Develop customer contact policy and supervise execution of below-the-line customer communication accordingly
- Increase competency in the current campaign management platforms and looks for the new trends and technologies
- Determine technical development needs and interface with business analysis teams to ensure delivery of IT projects
- Will proactively search for ways to improve efficiency and maintain marketing operational excellence
- Co-ordinate analytics projects in means of design, development, project management and deployment with related functions
- Provide consultancy to other teams in terms of customer analytics projects
- Ensure regulative compliance and requirements about data governance are met and lead regulative projects when necessary
Long Description
We are looking for you if you have
- Experience in related field (+7 years)
- Bachelor Degree in Engineering, master degree is a plus
- Advanced knowledge of analytical tool (SAS Enterprise Guide/Miner, SAS Base Coding, SPSS Modeler, pl/sql)
- Advanced knowledge of modelling techniques (propensity analysis, segmentation, time series..)
- Knowledge of CRM tools (Siebel, Chordiant, Unica) & techniques (contextual marketing, inbound, outbound marketing, digital marketing, Omni Channel Campaign Management)
- Knowledge of a statistical language such as R or Python is a plus
- Excellent command of analysis and data tools such as SAP BO, MS Access, MS Office tools
- Excellent command of reporting and presenting with MS Office tools and soft skills
- Project management and analytical thinking skills
- Multi-task management
- Experience in a large multinational company is a plus
- Ability to work under time pressure and successful delivery
- Strong written,verbal communication skills & inter-personal skills both in Turkish and English
Get to know us
If you want to know more about us and what we do, then visit our website: www.vodafone.com.tr
Instagram: https://www.instagram.com/vodafonekariyer/
Youtube: https://www.youtube.com/user/VFTurkiye
Diversity and Inclusion
At Vodafone, we embrace and welcome everyone. We believe that we can operate more successfully and effectively with diverse teams. And we can only leverage this diversity by building an inclusive culture where everyone is respected, can be themselves and strive to be their best. That way we can create a better future for our employees, our partners, the communities we work in and our customers.
Apply Now
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