Brand Manager

Kopaş Kozmetik Pazarlama ve Sanayi A.Ş.

City:
İstanbul(Avr.)

Advertisement Date: 13.04.2021

Qualifications

Kopaş Cosmetics has been founded in 1974 with several categories as personal care, baby nutrition and baby care. Kopaş has produced more than 1300 kinds of products as environmentally sensitive in Turkey, the world’s many points are met with consumers. Our products are produced in accordance with international standards and ethical values, with comprehensive tests and analyzes in R&D and production stages therefore consumers trust our brands. Quality, which is our focus, is at the top level in the work we do, the product we produce and the service we offer. As the pioneer of innovations and developments in the sector with our products that are respectful to people, society and nature, and appeal to consumers from all ages, we continue to do so by aiming to bring our customer satisfaction to the top.
Our brands;
Dalin, the brand that consumers have trusted for generations in the baby care,
Sesu can offer solutions to consumers for their personal care,
XO, which offers consumers a mass perfume with a variety of men’s and women’s scents in the personal care,
Bebedor, which offers the products that mothers need while raising their babies,
Humana, offering baby nutrition baby follow-on milk & herbal teas,
Dr. Beckmann, special cleaning products for consumers in the category of house cleaning.
We’re looking for a “Brand Manager” who will work at our HQ, Maslak.

As a Brand Manager, you will have a strong understanding of consumer, consumer marketing, brand planning and will be responsible for developing brand strategy.
University degree,
At least 4 years of working experience in marketing, preferably in FMCG,
Good understanding of marketing and business functions with a strong focus on strategic thinking and business,
Experience in managing a diverse team,
Managing multiple priorities and strong project management skills,
Strong communication and coordination skills, detail-oriented and time management skills,
Ability to work in a team, strong leadership and motivation,

Responsible for marketing mix for assigned brand,
Plan and execute the implementation of integrated marketing campaigns within assigned budget and timeline, including adv., media, digital, PR and consumer campaign,
Use product, brand and organisational capability analysis to improve strategic decisions about the brand,
Develop and execute an operational brand plan to meet brand objectives and customer requirements,
Provide help and coaching to the sales team about promotion materials/presentations to the highest professional standards and for achieve sales targets,
For each campaign, identificate of KPIs and performance against those specific KPIs/benchmarks,
Responsible for all innovations process, close coordination of product innovation and launch activities with internal departments and external parties,
Control and manage brand budgets to ensure compliance to company objectives and optimize spends for effective utilization of the investments.