Gaming Marketing Specialist

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MARKETING
Full-time

Gaming Marketing Specialist

Istanbul
Turkey

Gaming and E-sports Specialist assists the respective manager and is responsible for projects on establishing Red Bull’s vision of being number one brand in gaming. S/he is responsible for supporting this vision gaming and e-sports initiatives and delivering positive brand association and driving brand and can love. She/he follows the ever-changing gaming ecosystem closely to help all cross functions from Communication, Content and Field Marketing with delivering her/his gaming expertise to create yearlong unique content to stand out from content clutter in the ecosystem. S/He develops and executes gaming tournaments varying from Red Bull titled events to 3rd party organizations. Works closely with Red Bull Players, streamers and e-sports teams to develop marketing plan to highlight their success and create effective communication plan from their own and Red Bull’s channels. She/he creates a plan for gaming opinion leaders to turn them into Red Bull brand ambassadors.

CREATE & RUN GAMING EVENTS & INITIATIVES

Run Red Bull’s gaming and esports initiatives in the market. Execute events varying from Red Bull titled events to 3rd party tournaments.

Create local to national, digital to offline event activation plans.

Lead external partners and tournament organizers to ensure professional executions are achieved.

Ensure strong Red Bull branding and visibility.

Work closely with Red Bull Turkey’s Field Marketing teams on implementation of regional gaming initiatives.

COMMUNICATION & CONTENT

Deliver gaming knowledge and expertise to all relevant cross functions to keep creating unique and industry leading content, communication and activation all year long.

Build up and execute always-on and sustainable livestream content agenda for Red Bull’s Twitch channel. Work with programming team to ensure sustainable Twitch Livestream Program.

Bring up original content ideas with content team for Red Bull’s own Youtube Gaming Channel.

MANAGE RED BULL PLAYERS ECOSYSTEM

Create social and communication plan for Red Bull Players.

Create original and inspirational content with Red Bull Players to help Red Bull’s premium brand image.

NETWORK & OL MANAGEMENT

Improves Red Bull’s gaming opinion leader program and create sustainable relations with relevant streamers/influencers within the gaming ecosystem.

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:
  • Work experience in gaming and esports industry; publisher, agency, institution, gaming teams’ marketing and communication departments
  • Has 360-degree marketing approach and expertise on event, digital and influencer marketing
  • EDV (Word, Excel, Powerpoint etc.)
  • Ability to manage budget.
  • High interest for playing video games and consuming gaming content
  • Team player and excellent communicator / connector
  • Creative, innovative and collaborating on concepts from ideation to execution.
  • Escellent verbal and written communication in English
  • Self-conscious, sporty, motivated, capable of working in a team, friendly, loyal, communicative, social, stress-resistant.
  • +3 years of gaming and marketing work experience.
  • Bachelor’s Degree
  • Fluent in English (spoken and written)
  • Travel up to 25%

JOIN THE TEAM

Got what it takes?

In your application we want to see your personal style – what makes you tick and why you think your next opportunity is here with us.

Apply Now
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