HP Turkey is looking for its new Digital Trade Marketing Manager to drive our online business in the country. So if you are a Marketing professional who is keen to go beyond just campaigning and do tangible revenue impact – we have an opportunity for you!
Key responsibilities:
- Planning and managing digital performances and strategies of marketing campaigns to promote HP products inside and outside of e-commerce websites.
- Working closely with e-commerce partner’s sales, marketing and product category teams to create successful campaigns and increase the sales revenue and ROI of focus products.
- Collaborate closely with sales teams to identify online strategy for each retail account.
- Analyzing results to create insights and recommendations for further digital marketing activities.
- Managing landing page development, ad creation, and content creations of HP products.
- Devising strategies to drive online traffic
- Tracking conversion rates and making improvements to the website
- Utilizing a range of techniques including paid search, SEO and PPC
- Overseeing the social media strategy for HP retailers
- Developing and managing digital marketing campaigns with accountability for revenue impact
- Managing online brand and product campaigns to raise brand awareness
- Improving the usability, design, content and conversion rates
- Responsibility for planning and budgetary control of all digital marketing
- Evaluating customer research, market conditions and competitor data
- Continuously exploring new technologies to keep HP at the forefront of digital marketing pioneers
Education and Experience Required:
- BA or BS in Economics, Business Administration, Marketing or related field
- 5+ years marketing/sales experience
- IT Industry and/or channel experience is a plus
Join us if you have:
- Strong commercial outlook and an ability to drive revenue growth through online marketing
- Previous experience in digital trade marketing and e-commerce
- Strong interpersonal skills to liaise with many and varied internal and external contacts
- Excellent organizational and time management and the ability to handle multiple priorities effectively
- Excellent written/oral communications and analytical skills.
- Ability to understand basics of IT / systems requirements
- Highly passionate individual, ready to drive results
#LI-POST
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So are we. We love taking on tough challenges, disrupting the status quo, and creating what’s next. We’re in search of talented people who are inspired by big challenges, driven to learn and grow, and dedicated to making a meaningful difference.
HP is a technology company that operates in more than 170 countries around the world united in creating technology that makes life better for everyone, everywhere.
Our history: HP’s commitment to diversity, equity and inclusion – it’s just who we are.
From the boardroom to factory floor, we create a culture where everyone is respected and where people can be themselves, while being a part of something bigger than themselves. We celebrate the notion that you can belong at HP and bring your authentic self to work each and every day. When you do that, you’re more innovative and that helps grow our bottom line. Come to HP and thrive!
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