Product Marketing Specialist

Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future.

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Working within the Motion/Service/Motors & Generators Service in Dudullu-İstanbul, you will be responsible for implementing product marketing strategies in line with global product strategy. Reporting to the Product Marketing Director, you will coordinate sales activities, events and market research to meet business goals and increase market share.
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our responsibilities

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• argets: Responsible for achieving key targets for ABB Ability™ products by promoting to target partners, end users, EPCs, and consulting engineering firms with Sales

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• arketing : Prepare right offers for different customer groups. Position the products and solutions’ prices according to competitive analysis. Prepare yearly marketing communication plan and content for different segments and channels and execute with MDM. Support sales for right solution in front of customers.

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• raining : Organize necessary trainings internally and externally

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• resenting: Represent ABB Ability™ products and solutions in technical, architectural and business related discussions in customer meetings, conferences, and industry seminars.

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• ustomer knowledge: Maintains and shares knowledge of the customer’s applications.

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• ustomer Relations: Manages and develops appropriate relationships with customers and key accounts. Supports customers in adopting the new products and facilitates problem resolution.

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• trategy: Evaluates to improve the market and customer needs as well as products and solutions then creates strategy with MDM.

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• ommissioning: Gives support to partners, service and endusers about commissioning of Ability solutions.

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our background

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• achelor’s degree in Engineering with less than 2 years of field sales/technical experience with electrical products.

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• xcellent command of written and spoken English.

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• urkish knowledge is a must.

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• echnical knowledge of electrical interconnection systems and applications.

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• echnical knowledge of communication and network protocols.

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• xperience working with relevant Codes and Standards.

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• roficient in the use of Microsoft Office Applications.

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• emonstrated strong verbal/written and presentation skills to all levels in an organization.

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• emonstrated strong problem solving, selling and negotiation skills.

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• bility to work independently and manage time.

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• bility to travel up to 3 weeks per month.

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• echnical aptitude.

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• road business acumen, ability to plan and execute on plans.

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ore about us

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e look forward to receiving your application (preferably in English). If you want to discover more about ABB, take another look at our website www.abb.com.
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