Over the course of the Company’s history, Axalta has remained at the forefront of the industry by continually developing innovative coatings technologies designed to enhance the performance and appearance of customers’ products, while improving the customer’s productivity and profitability. Axalta’s diverse global footprint of 50 manufacturing facilities, four technology centers, 47 customer training centers and more than 14,000 team members allows the Company to meet the needs of customers in over 130 countries. Axalta serves its customer base through an extensive sales force and technical support organization, as well as through approximately 4,000 independent, locally-based distributors. The Company’s scale and strong local presence are critical to its success, allowing leverage of the technology portfolio and customer relationships globally while meeting customer demands locally.
Axalta operates its business in two operating segments: Performance Coatings and Transportation Coatings, serving four end markets, including: Refinish, Industrial, Light Vehicle and Commercial Vehicle, across the following four regions: North America, EMEA, Latin America and Asia-Pacific.
Responsibilities:
Projects:
Research, identify and build strong relationships with key influencers in the architect & industrial designers’ community, aluminium system houses and facade companies.
Secure appointments and conduct meetings/presentations to key decision makers and influencers with the goal of specifying Axalta products in projects.
Consult with coating specification and provide samples and relevant product information
Work to Be known among our target audience:
Develop appropriate programs or promotions to attract influencers- create brand attachment by getting them affected, connected and passionate on our offering.
Design and organize events or customer visits in our local Color Experience Rooms, meet influencers on their site or online and attend relevant networking events as Axalta Powder Coating Representative.
Stay on top of industry trends and needs, follow, and actively use social media communication channels
Conduct colour seminars with architects, designers, and target audience
All activities in close coordination with the sales team in the region
Create Axalta ambassadors
Promote cobranded catalogues and Colour Walls among target audience
Train the sales force of our partners to be able to sell the added value of our products
Marketing Communication
Be the coordinator of all MC activities in the country, coordination between the MC central team and the sales team in the country. Responsible of informing the MC team about the needs from the country and to pass the information provided by MC central team to the region
Lead internal communication to our Sales and Marketing Organization.
Active participation in the EMEA prescription team
No authorizations are linked to the role
Responsibility on the preparation and follow up of the prescription budget always included in the MC budget, needs coordination with the Sales manager in the region
The employee is responsible for the region
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Qualifications:
Marketing, Product Management and / or Sales Experience
Previous experience servicing customers in the architect, design, and end user community.
Passion for colour and design
Familiarity with architectural specifications and construction design elements.
Strong Communication & interpersonal skills – able to communicate, present, assert and speak to the target group. Excellent presentation abilities.
Eager to continuously learn about our products, market needs and industry trends.
Must be a savvy marketer with a passion for digital media.
Ability to develop creative events and promotions that resonate with the target audience.
Extremely savvy with Web research and comfortable in Excel, PowerPoint, Word, and Outlook.
BA or BS in Marketing, communications, or equivalent practical experience
“Please note that Axalta Coating Systems will not accept any candidate profiles sent unrequested and unsolicited by recruiting agencies. Axalta Coating Systems collaborates with preferred providers based on framework agreements and will not pay any fees to recruiting agencies without an agreement. Should Axalta Coating Systems receive a candidate profile form a recruiting agency with which there is no framework agreement, and should the respective candidate be considered or hire, this will not entitle the recruiting agency to claim payment or fees.
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