Senior Assistant Digital Brand Manager (Media TCP – 12 Month Fixed Term)

Overview

Are you ready to explore PepsiCo and be part of this iconic multinational?

PepsiCo’s strength is its people. Around the world, we’re working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities, and our business practices for winning together. We are committed to Performance with Purpose; pushing to be best and fully committed to the people we share the planet with.

Seize the day for real life on the job Learning? Enjoy some flexibility that will ensure you are balancing your personal and professional life?

Our employees are at the heart of PepsiCo. Through the Company’s dedication to Talent Sustainability, we continue to support the development of employees.

We are looking for a Senior Assistant Digital Brand Manager to join our Media TCP team based in Istanbul.

A Space to Be You

PepsiCo is an equal opportunity employer. We are committed to providing an accessible, inclusive, open and welcoming workplace environment for people with different abilities, backgrounds, lifestyles, sexual orientation, gender identity, needs and expectations, helping all individuals to make the most of their professional potential.

Responsibilities

• Support digital capability-building initiatives across all PepsiCo brands within the PO1 scope, helping scale new opportunities to enhance creative excellence and media efficiency for brand activations by applying established guidelines and best practices. As part of the Media & TCP team (Total Connection Planning), you will support PepsiCo’s digital assets and third-party platforms and tools (including websites, social media accounts, Somera, Sprinklr, CreativeX), while contributing to digital audits, performance reviews, and test & learn–driven digital innovation initiatives.
• You will support PepsiCo’s digital assets and third-party platforms and tools (including websites, social media accounts, Somera, Sprinklr, CreativeX), and contribute to digital audits and performance reviews in collaboration with internal teams and agencies.
• You will also be involved in digital innovation initiatives within the 5% innovation allocation of media plans, supporting test & learn agendas and innovative, experiential activations, while contributing to digital capability-building projects such as Creative Workshops and Digital Excellence Guardrails.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, Engineering, or a related field
• 1–3 years of relevant professional experience in digital marketing, media, communications, or related functions (agency or client-side)
• Strong proficiency in MS Office applications, particularly Excel and PowerPoint
• Demonstrated analytical and problem-solving capabilities, with strong attention to detail
• Effective communication and collaboration skills, with the ability to work cross-functionally with internal teams and external agencies
• Proactive, structured, and results-oriented mindset, with a strong willingness to learn and develop
• Ability to manage multiple priorities in a fast-paced, matrix organization
• Excellent command of English, both written and verbal

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