Senior Assistant Brand Manager (Doritos Culinary – 12-Month Fixed Term)

Overview

Are you ready to explore PepsiCo and be part of this iconic multinational?

PepsiCo’s strength is its people. Around the world, we’re working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities, and our business practices for winning together. We are committed to Performance with Purpose; pushing to be best and fully committed to the people we share the planet with.

Seize the day for real life on the job Learning? Enjoy some flexibility that will ensure you are balancing your personal and professional life?

Our employees are at the heart of PepsiCo. Through the Company’s dedication to Talent Sustainability, we continue to support the development of employees.

We are looking for a Senior Assistant Brand Manager to join our Marketing team based in Istanbul and will directly report to Senior Brand Manager.

The role will be temporary (12 months).

Doritos is a snack brand that enters the most households penetration in Turkey with 30 years of heritage. And yet, the headroom for growth is enormous: In Turkey, we are on an exciting journey of dynamic Culinary expansion. It’s an opportunity to drive Culinary innovation, unlock new growth opportunities, and create outstanding communication platforms that resonate with consumers. You will collaborate closely with commercial, trade marketing, consumer insights, media teams to turn strategies into local wins.

Responsibilities

• Assists in developing and executing marketing TCP and promotional initiatives to profitably increase consumption within budgeted parameters
• Supports defining the brand’s packaging, communication and promotion strategies and allocate the budget accordingly
• Accountable for projects that help deliver the brand’s profit, volume and market share objectives
• Coordinates product management projects with internal and external resources to achieve results (advertising agencies, market research, product development, production planning, trade activities, sales and consultants)
• Analyzes market data and compares results to established objectives to assure the effectiveness of marketing programs
• Prepare business updates and define insights/actions to support BM’s for the regular meetings (PMR, 16 Week, Stage&Gate presentatios, Monthly Brand Audits, etc)
• Close tracking of NPD’s with commercialization team to ensure flawless launch process
• Leading social media planning with digital and media agency
• Manage brand A&M budget

Qualifications

• University graduate
• 1-3 years of marketing experience
• Excellent command of English
• Growth Mindset
• Analytical and problem solving skills
• Excellent Collaboration and Communication Skills, ability to build cross-functional relations
• Good communication skills
• Good command of Windows applications, (Excel & Powerpoint are must)
• Demonstrated leadership and team skills
• Flexibility to adapt to a changing business environment
• Creativity
• Results orientation
• Multifunctional skill base (financial, operations as well as marketing)
• High level of initiative and assertiveness
• Fluent English & Turkish

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