Traditional Trade Sales Supervisor – İstanbul

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Quote from Hiring Manager

As the Traditional Trade Sales Supervisor for İstanbul, you will take on a key leadership role in one of the

world’s most dynamic markets, representing iconic brands under the Brown-Forman portfolio. This is a

unique opportunity to drive strategic growth across İstanbul, shaping the future of premium spirits in a

competitive and rapidly evolving industry. Join us and make a lasting impact in a high-visibility position.

Meaningful Work From Day One

The Traditional Trade Sales Supervisor is responsible for driving sales and distribution activities, with a

focus on brand building, increasing brand awareness among customers, and ensuring the optimal market

position for Brown-Forman brands within TT. This role works closely with and supports the TT Area Sales

Manager. The Traditional Trade Sales Supervisor is accountable for achieving both personal and team

goals, and for managing and developing a team of distributors.

What You Can Expect

Traditional Trade(TT) Management

• Implements the overall sales strategy in TT and guides teams of B-F business partners to

implement these strategies.

• Makes point-of-sale visits in line with the sales steps, in accordance with company standards, and

according to the routes approved by the Area Sales Manager.

• Makes commercial visits to TT sales points and establishes and maintains business partnerships

with the visited sales points.

• Responsible for the physical availability of new and seasonal products in all store formats in their

region.

• Responsible for the sales (distributor buying and field sales), distribution and visibility of B-F

products.

• Ensures optimum stock level at sales points and displays products in accordance with BF

standards, legal advice and internal regulations

• Aligns the investments with the company’s strategic objectives.
• Responsible for applying the brands according to the determined planograms and positioning the

POSM materials in the best possible way.

• Ensures that the budgets allocated for the activities are implemented appropriately and efficiently

in line with the installation mechanics and deadlines in accordance with the standards applicable

in the company.

• Responsible for including potential new TT channel sales points operating in their region in the

coverage. Provides guidance to the teams of B-F business partners in this regard.

• Implements the opening and/or closing of Traditional Channel sales points in the system in line

with company standards.

• Makes regional analyzes that supports increasing the sales of B-F brands and the realization of

company targets, prepares action plans and implements these plans together with the teams of B-

F business partners.

• Ensures the correct implementation of sales campaigns/promotional activities.
• Guarantees the responsible territory consistently achieves top-tier results.
• Holds regular meetings with the sales team of B-F business partners. Guiding sales teams in line

with company strategies.

Distributor Management

• Responsible for communication and coordination with distributors.
• The candidate monitors the compliance of the distributors & operations with B-F standards and

legal processes, and takes action, when necessary, by coordinating with the Area Sales Manager.

• Supports the Area Sales Manager in the creation of distributor orders and manages distributor

product purchase targets by considering optimum stock levels and predicting field sales

performance.

• Ensure business needs and takes action in coordination with TT Area Sales Manager as needed
• Works in coordination with distributors for business development opportunities (Number of sales

representatives required, regional organization planning, competitive analysis within the region,

etc.)

Administrative Duties:

• Delivers the expected data, reports, activity evaluation in a timely manner according to the

standards and procedures valid in the company.

• Responsible for timely reporting in accordance with B-F standards through Panorama & Vispera.

(Collecting data on BF products, market data, data on customers served, and information on

competitors’ activities in the market)

• Supervises the work of B-F business partners who provide merch services in the field.
• Responsible for maintaining the customer database in their region accurately and up-to-date.
• Maintains operations in the responsible territory in compliance with company standards.
• Holds regular meetings with the TT Area Sales Manager for feedback and insights on the status of

the work and shares action plans when needed.

• Keep the relevant database accurate and up-to-date for the customers in their responsible

territory.

• Acts as the Brand Ambassador of the B-F Portfolio. Coordinates the preparation and execution of

special product training for the sales personnel of B-F business partners.

What You Bring to the Table

• Education: College/University (Bachelors or Equivalent);
• Competent computer use (MS Office programs – Excel, Power Point)
• Proficient in spoken and written English
• Driver’s license
• Minimum of 2-3 years of experience in FMCG, preferably within the same category/field.
• Strong knowledge of sales and negotiation techniques.
• Comprehensive understanding of the market.
• Excellent business process organization skills.
• Proven ability to establish and maintain easy, sustainable commercial relationships.
• Experience in utilizing financials in collaboration with clients.
• Ability to prepare and deliver effective presentations to clients.

What Makes You Unique

• People management
• Business Development
• Strategic Vision
• Data-Driven Decision Making
• Negotiation, persuasion and influence
• Planning and Execution
• Proactive Approach
• Motivational Adaptation
• Result oriented
• Project and Change Leadership
• Active Listening

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

#LI #chambord

Requisition Type:

Employee

Management Level:

Professional

Global Job Level:

P5

Number of Openings Available:

1

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