
Henkel
About this Position
In this position, you will lead the development and execution of media strategies across MEA markets. You’ll act as an entrepreneurial, results-driven Media Manager collaborating with internal teams, agencies, and regional partners to deliver consumer-centric, cross-channel campaigns. Working closely with shopper and brand marketing teams, you’ll drive brand equity and business growth through impactful and integrated media solutions.
What you´ll do
- Manage media buying strategy and execution, including oversight of media offers, deal negotiations, and managing media agency relationships, ensuring cost-effective and impactful media investments.
- Partner with media agencies to manage media planning, buying, optimization, and performance tracking.
- Manage the development and execution of media strategies across all channels (TV, digital, social, OOH, etc.) to support brands and business objectives as per Modern Marketing principles.
- Ensure alignment of media plans with brand (ATL) and commercial/shopper teams (Retail Media/BTL).
- Ensure robust tracking of media KPIs such as reach, conversion, and sales uplift, supporting data-driven decisions.
- Champion innovation and test-and-learn media opportunities within our internal Experimentation@Scale process.
- Manage relationships with external media partners such as Google, Meta, TikTok etc.
- Manage media tools such as Henkel Media Center (HMC) & Henkel Open and deliver performance reports, competitive analysis, post-buy reviews, and ad hoc insights for stakeholders.
What makes you a good fit
- 5 to 8 years of experience in media strategy, planning, and execution, ideally within FMCG.
- Proven track record managing integrated campaigns across all channels.
- Strong experience in integrated communication planning
- Ability to manage cross-functional teams and agencies with clarity and influence.
- Deep understanding of MEA markets’ media landscape, consumer behaviour, and retail environment.
- Analytical mindset with experience using media analytics, MMM, and other measurement tools.
- Strategic thinker with strong commercial acumen and attention to detail.
- Fluency in English, both spoken and written
Some perks of joining Henkel
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We look for a diverse team of individuals who possess different backgrounds, experiences, personalities and mindsets.
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