Marketing Coordinator: Commercial

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

What is this role, and how does it positively impact the business?

The Marketing Coordinator role supports and enables local “last mile” marketing execution through centralized marketing services and provides expertise in marketing tools, engines, and campaigns. They provide end-to-end planning, execution, and analysis services, with tangible positive results for key performance indicators. They also ensure that campaigns are running seamlessly across different systems and tools, so they provide a great experience for our customers and partners.

This role sits within the Commercial discipline and is focusing on business customers.

Responsibilities:

Activities Planning & Set-up

• Translates client’s marketing objectives to a demand generation plan
• Implements governance principles in planning, set-up and measurement of demand generation activities
• Applies targeting criteria and leverages pre-defined target lists

Execution & Project Management

• Act as Project Manager with full responsibility for activity execution and its results
• Co-ordinates all parties involved in an activity – VML and client stakeholders and third parties
• Reviews activities copy localizations

Data & Insights

• Collects, interprets and reports results of activities, makes recommendation to client stakeholders on improvements
• Ensures all business leads are properly registered
• Validates all customer journey data flow

Subject Matter Expertise & Stakeholder Management

• Advises stakeholders on overall activities execution processes, KPIs, deployment of tools and services
• Acts as advisor on commercial marketing tools and services

Required skills & competencies:

• Ideally completed studies in any marketing-related field
• Broad understanding of various marketing concepts, strategies and tactics, incl. marketing channels
• 4+ years’ experience in marketing activities execution, incl. 2+ years in client-facing role with assigned account management responsibilities High level of compliance with company rules & processes, e. g. personal data protection or brand guidelines
• Experience in managing marketing projects and campaigns of growing complexity Experience in advanced data analytics, insights generation and data-driven stakeholder consulting
• Solid skills in Microsoft tools and software: Word, Excel, PowerPoint, Outlook, Teams
• Solid command skills and ability to share often complex information in structured way
• Experience in cooperation with variety of stakeholders on client and agency side; Exposure to senior client stakeholders Ability to simultaneously manage multiple events and activities, and ability to prioritize urgent and important tasks
• A strong team player with ability to establish working relations with culturally diverse internal and external partners
• Strong in problem solving skills and orientation to detail
• Fluent English is essential (requirement for additional language skills may apply)

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

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