Senior Brand Manager

Are you looking for a Senior Brand Manager role in fast-growing business? Do you get excited by the thought of working for the world’s leading play and entertainment company in a continuously evolving environment? Do you want to work with iconic brands like NERF, PLAY-DOH, MONOPOLY, TRANSFORMERS, MY LITTLE PONY, and POWER RANGERS, and huge global licensed properties like MARVEL, FROZEN, STAR WARS? Then you have come to the right place!

Hasbro Oyuncak Sanayi Ve Ticaret AS (Hasbro Turkey) is Hasbro’s distributor for the Turkish Market.

We are currently recruiting for Senior Brand Manager position in Turkish team, based in Istanbul. In this role, you will be a key contributor to development of the strategic business goals and planning for the next 1-3 years and will independently manage all key marketing tasks and brands to ensure sales and profits target are met or exceeded.

Your responsibilities will include (but are not limited to):

• Leading across functional groups (sales and marketing services and agencies) to ensure brand objectives are achieved
• Being the category and consumer expert and have excellent market knowledge on areas of relevance to their category
• Developing and recommending local marketing plan for brands: media, consumer and retail promotions, events, in-store, PR for Hasbro SA approval
• Leading approved branded play strategy for relevant brands,
• Presetting of brand strategies and products at previews, PR and retailer events
• Creating competitive operational marketing plans by brands
• Implementing approved communication plans
• Developing and maintaining relationships with key customers
• Managing approved category and brand A&P budgets
• Monitoring ongoing media plan vs stock availability and performance
• Monitoring and analyse toys market, consumer behaviour and actions undertaken by the competition

About You

In order to succeed in this role, you have shown ability to work highly effectively with global brands and have evidence of delivering effective plans, products and marketing communications programs.

You will need to have:

• At least 6 years of experience in sales & marketing commercial environment
• P&L management experience
• Experience of writing and delivering effective presentations.
• Project management experience and manage several projects simultaneously
• Excellent verbal & written communication skills
• Evidence of ability to persuade and influence
• Authentic and credible leadership and evidence in developing relationships with other stakeholders on all levels and customers
• Solution focused
• Strong analytical skills
• Fluent English

What We Offer

• A fun international team
• Joyful and exciting brands
• An amazing company culture where people come first
• Flexible work arrangements

About Us

From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands. Hasbro’s purpose is to make the world a better place for children and their families by creating the world’s best play experiences. At Hasbro you will not only find a great place to continue your marketing career but also where you can make a difference!