Job Description Summary

Job Description

Purpose and Fundamental Goals of the Position

• To make brand / product portfolio a competitive weapon by building brand awareness in target groups – nurses, doctors, hospital management, distributors, KOLs
• To co-develop and implement the strategy so to build products brand awareness. To implement global product / division strategy locally in line with the local market requirements.
• To develop, implement and execute marketing plan in line with the marketing budget 
• To operate partnership with external and internal stakeholders with direct reporting responsibilities to the Peripheral Intervention business unit.

Key Tasks & Responsibilities

• To participate actively in formulating and to ensure the implementation of brand strategies and tactics to generate sales & GP growth in the market
• To create and develop KOL network to relay BD’s value proposition
• To grow brand awareness through a number of activities with involvement of KOLs
• To assure meaningful and actionable market knowledge and insights/analytics in the market

• To understand and analyze buying process, segmentation and targeting
• To define offer development (competitive analysis and profiling, product benefit analysis, product positioning and positioning statement)

• To be accountable for the development and the execution of marketing plan
• To contribute to demand forecast in close collaboration with local management and other local functions
• To support sales force in terms of education, support to sales, sampling, collaterals…
• To attend sales meeting to get feedback from the team
• To Identify local impactful events, congresses and targets KOL
• To coordinate and manage organization of congresses and workshops
• To Identify and analyze macro trends, and develop insights
• Develop scenarios to identify and validate business opportunities
• Communicate continuously with Regional Marketing team to share trends, competition behaviors, change in environment, feedback from the field, learning from campaigns.
• Interact with Regional Strategic Marketing to validate local strategy
• To contribute to the development of business model (ASR, Strategic planning and review)
• To develop strategy with Business leader to influence macro trends
• Create tactics (sampling, commercial actions,…) with a critical view on return on investment
• Responsible for the right balance between commercial and promotional actions & budget (PR, sponsoring, donation, customer facing events, …)
• Remain up-to-date as regards clinical literature and local clinical activities
• Drive for well-grounded clinically based marketing tactics
• Define and create metrics to measure success and return on investment of local campaigns
• Contribute to financial budgeting, forecasting in close collaboration with local management and other local functions
• Be a key member of the local business team, support sales force, engage in budget and strategic review as well as sales tactics

Requirements

• Has a bachelors degree.
• Biomedical Engineering is an asset.
• Must be able to get TCESIS license
• Minimum 5 years of product/marketing management experience in medical device industry
• Preferably experience in peripheral interventions area.
• Preferably experience in Cardiovascular Surgery and Interventional Radiology
• Excellent knowledge of MS Office applications
• Being fluent in English in advance level
• Advance presentation skills
• Flexible with travelling 
• No military obligation for male candidates
• Knowledge of Salesforce.com is an asset
• Valid driving license

Professional Skills & Key Competencies

• Experienced and successful negotiator, analytical thinker
• Must be able to demonstrate progressive achievements both individually and within team environment.
• Strong strategic thinker who anticipates trends and competitive activity
• Being a good team player, with excellent organizational, interpersonal and communication skills.
• Demonstrates strong planning and organisation skills and ability to execute plans
• Demonstrates strong influencing skills.
• Demonstrates strong business acumen (including ability to analyse information and make recommendations to management)
• Is highly results driven as well as being solution-focused and goal-oriented
• Demonstrates maturity, resilience and the ability to stay calm under pressure
• Strives for continuous improvement in self, others and in processes and procedures
• Self-motivated and exhibits a positive “can-do” attitude
• Demonstrates exceptional levels of personal responsibility
• Displays high levels of self-awareness and maturity. Reliable, supportive, committed and passionate about the healthcare business.
• Exhibits good communication skills and can work effectively at all levels, both internally and externally.

Our Offer:

Collaboration in a highly motivated global environment. A familiar work climate in an innovative environment where your input counts. A safe workplace with long term perspectives. We endeavor a long term collaboration – hence corporate career planning throughout diverse phases of life conveys a high importance and value for us.

Interested in a career with BD, but this position doesn’t fit your skills and experience? Join our external EMEA Talent Community here: http://bd.tal3nt.community/

Primary Work Location

TUR Istanbul – Rüzgarlıbahçe Mah

Additional Locations

Work Shift